Read on Twitter
I& #39;ve been running @morningbrew& #39;s social media for the past ~2 months
here& #39;s a thread of a few things i& #39;ve learned
Twitter strategy only for now
Insta later
here& #39;s a thread of a few things i& #39;ve learned
Twitter strategy only for now
Insta later
1/ Hijack a super-powered timeline
turn on post notifications for someone big in your niche. For MB that person is @elonmusk
each time they tweet, be one of the first to respond
this interaction below got 300K+ impressions
turn on post notifications for someone big in your niche. For MB that person is @elonmusk
each time they tweet, be one of the first to respond
this interaction below got 300K+ impressions
2/ Double down on "voice" in comments section
MB has a very specific voice
on twitter, i wanted to turn that voice up a couple of notches
in twitter responses i turned it up even more
this thread was unfiltered MB at its best https://twitter.com/MorningBrew/status/1260706318551339016?s=20">https://twitter.com/MorningBr...
MB has a very specific voice
on twitter, i wanted to turn that voice up a couple of notches
in twitter responses i turned it up even more
this thread was unfiltered MB at its best https://twitter.com/MorningBrew/status/1260706318551339016?s=20">https://twitter.com/MorningBr...
3/ When it comes to memes, invest in tools
memes look hastily assembled by nature but the right software helps a lot
for videos: https://www.kapwing.com/workspace/5edf8b2d66a6e60015899d82
for">https://www.kapwing.com/workspace... pics: Adobe photoshop
for inspiration: always be looking, always be borrowing
memes look hastily assembled by nature but the right software helps a lot
for videos: https://www.kapwing.com/workspace/5edf8b2d66a6e60015899d82
for">https://www.kapwing.com/workspace... pics: Adobe photoshop
for inspiration: always be looking, always be borrowing
4/ Always be borrowing
i follow video aggregator accounts like @30SECVIDEOS and @RexChapman
i pull videos from their accounts and caption it to make it relevant to the MB audience
ex: https://twitter.com/MorningBrew/status/1268178609488961536?s=20">https://twitter.com/MorningBr...
i follow video aggregator accounts like @30SECVIDEOS and @RexChapman
i pull videos from their accounts and caption it to make it relevant to the MB audience
ex: https://twitter.com/MorningBrew/status/1268178609488961536?s=20">https://twitter.com/MorningBr...
5/ Interact with power followers
I know @JJWatt is a fan of the Brew.
during #thematch i made sure to monitor his tweets to see if i could interact with him
got a RT and tons of exposure
I know @JJWatt is a fan of the Brew.
during #thematch i made sure to monitor his tweets to see if i could interact with him
got a RT and tons of exposure
6/ Never use emojis
just don& #39;t.
they never make a tweet better and almost always make it worse
plus the data backs it up: only 2 of our top 25 tweets contained emojis
just don& #39;t.
they never make a tweet better and almost always make it worse
plus the data backs it up: only 2 of our top 25 tweets contained emojis
7/ For giveaways, low lift is better
look at what was asked of people in each tweet and its clear which giveaway was going to get more interactions
(also emoji& #39;s in giveaways are okay in my book)
look at what was asked of people in each tweet and its clear which giveaway was going to get more interactions
(also emoji& #39;s in giveaways are okay in my book)
8/ Build a community
the easiest way to do that is to create a visual identity
@andrewyang did this with the
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧢" title="Kappe" aria-label="Emoji: Kappe">
im working on doing this with the "https://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Heißgetränk" aria-label="Emoji: Heißgetränk">"
when you run into anotherhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Heißgetränk" aria-label="Emoji: Heißgetränk"> on twitter, you know they read the Brew.
community=built
the easiest way to do that is to create a visual identity
@andrewyang did this with the
im working on doing this with the "
when you run into another
community=built
im working on doing this with the "https://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Heißgetränk" aria-label="Emoji: Heißgetränk">"when you run into another https://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Heißgetränk" aria-label="Emoji: Heißgetränk"> on twitter, you know they read the Brew. community=built" title="8/ Build a communitythe easiest way to do that is to create a visual identity @andrewyang did this with the https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧢" title="Kappe" aria-label="Emoji: Kappe">im working on doing this with the "https://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Heißgetränk" aria-label="Emoji: Heißgetränk">"when you run into another https://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Heißgetränk" aria-label="Emoji: Heißgetränk"> on twitter, you know they read the Brew. community=built" class="img-responsive" style="max-width:100%;"/>
9/ When it comes to the hard stuff, be genuine
im inexperienced handling important topics like the BLM protests
so i leaned heavily on @MorningBrew leadership for guidance
there is no right answer so we just did what felt truest to what we believed in as a company
im inexperienced handling important topics like the BLM protests
so i leaned heavily on @MorningBrew leadership for guidance
there is no right answer so we just did what felt truest to what we believed in as a company
10/ Go super viral
there& #39;s no secret sauce
just throw enough darts
without as much accuracy as you can muster
and eventually you& #39;ll hit the bullseye
bullseye=1 million impressions https://twitter.com/MorningBrew/status/1265321405786308608?s=20">https://twitter.com/MorningBr...
there& #39;s no secret sauce
just throw enough darts
without as much accuracy as you can muster
and eventually you& #39;ll hit the bullseye
bullseye=1 million impressions https://twitter.com/MorningBrew/status/1265321405786308608?s=20">https://twitter.com/MorningBr...
