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If you're fortunate enough to sell to a very focused niche that is at best a highly active tribe or at worst a loose community, here are a few ways of how you can help them:
A thread.
A thread.
1. Facilitate communication.
Allow for more connections between the people in your niche. Enable existing communities or build one yourself using community software like http://Circle.so or http://Tribe.so .
Allow for more connections between the people in your niche. Enable existing communities or build one yourself using community software like http://Circle.so or http://Tribe.so .
Interview leaders in the community on your blog, giving them more reach and their voices more impact.
Interview members of your community, showcasing both their uniqueness and their belonging to the tribe at the same time. Syndicate user-generated content on your blog. Turn regular tribe members into influencers through your outlets.
2. Facilitate exchange.
From day one, envision your product to have a component where your users can share something. It can be data, insights, best practices, support, frankly anything.
From day one, envision your product to have a component where your users can share something. It can be data, insights, best practices, support, frankly anything.
Give your users a chance to empower each other, and they will make sure to increase their impact radius by carrying your service to their peers. Offer free resources from inside the community, and share your content with other outlets in the niche.
3. Produce and syndicate valuable content.
No matter if you're producing a podcast, regular blog posts, a video series, or you write articles with ratings, reviews, and testimonials.
No matter if you're producing a podcast, regular blog posts, a video series, or you write articles with ratings, reviews, and testimonials.
As long as you provide helpful and meaningful content for your niche, you will have followers that spread it. As your content is written for your customers, any new reader will likely be an excellent candidate to become a new customer as well.
Read more about tribes, water coolers, and word of mouth marketing here: https://thebootstrappedfounder.com/spreading-the-word-how-to-do-marketing-on-a-shoestring-budget/
Or listen to the podcast episode where I talk about our marketing experiences with FeedbackPanda. https://share.transistor.fm/s/02dca452
