WB/DC reportedly creating the #DCFanDome virtual event in celebration to the #WorldsOfDC on AUG 22, one week after #WonderWoman1984 hits theatres.
Expected to bring cast and directors of #WW84 , #BlackAdam, #TheSuicideSquad , #TheBatman and TVseries, the event could mean 7 things:
1- DCFilms and WB have no faith that #CCXP 2020 is going to happen (and rightly so, as it’s clear at this point that 2020/2021 are over for big, mass gathering events). Even losing CCXP, created an event of their own 1 month after virtual #SDCC, which leads us to the 2nd point:
2- #SDCC seems to no longer be seen as friendly, worthy environment for DC as it once was. #DCFilms had skipped it in 2019, choosing CCXP 2019 instead, and back then promised to launch future DCFilms’ marketing at CCXP 2020. Maybe #SDCC2020 has never been in the plans either.
3- An effort in fortifying DC brand as a big, thriving multimedia franchise, not a DC Fanboy friendly only anymore, but something bigger, StarWars-esque, with big events of their own. An eye in the future, as #HBOMax will rely heavily on DC productions to reach broader audiences.
4 - An intent to give a sense of Unity at #DCFilms and creating excitement for a bright future, reuniting all big guns in production and recent launches in a same place. Giving that feeling of connected universe, even if the movies and tv series themselves are not that connected.
5- It could help to achieve cohesive #BoxOffice performances. A blockbuster hit needs to lead the money to the next big thing. No more 1B-360M-1B-200M. That’s why giving this feeling of big family/Unity is important, leading people to support all movies, not picking and choosing.
6- speaking of Unity, why not dropping #ZackSnydersJusticeLeague 1st trailer there? WB NEEDS to end this subdivision accidentally created by themselves. Enough of “my DCEU is better than yours” BS. Why not putting an end on it showing #ZackSnyder as part of this bright future?
Bonus before coming next item 7: I won’t complain if WB thinks about the big opportunity of breaking the internet announcing #HenryCavill back as #Superman in a cameo at #BlackAdam.
No pressure intended, WB... just saying, tho 😎

And at last, but not least...
7- The way WB eyes DC properties has evolved, willing to take their IPs to the next level. It can only be achieved by looking after the whole, not just a specific movie, media or character.
WB always had a StarWars in their hands.
Time to make their Empire strike back.
You can follow @Luiz_Fernando_J.
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