The psychology of Colours. Do you know Colors make a impact on our life? Different colors can trigger different emotional responses. It make a huge impact on buying anything. You might not know but companies know it & they make their logos & marketing strategies accordingly.

1. The color purple or more specifically ‘lavender’ creates a soothing effect. It is also a great color to have for your bedspreads.The color of royalty, it connotes luxury, wealth, sophistication, feminine - romantic. However, it is rare in nature, purple can appear artificial.

2. Yellow holds energy & warmth. It is an imagery of the sun, color of hope & optimism. It is often used to draw the attention of viewers. Yellow is also known to stimulate hunger. No wonder so many popular global food restaurants use yellow in their theme. Like Burgerking, McD.

3. Green colour is associated with health & prosperity. People also perceive green as a source of serenity & peace as it is closely related to nature. It exists in the brand identities of some of the most prestigious organisations like Animal planet channel, LandRover etc.

4. Blue, King of all colors as it is the most visible colour. It translates reliability & a sense of dependency on the people. Try using blue in your coloring artworks it'll definitely stimulate your creativity & boost your openness & contemplation, letting u focus on serenity.

5. Grey is a neutral colour which anesthetizes the mind. It promotes a feeling of calmness & tranquility. So the next time when you do up your business theme, you should paint it grey for the classy look. Ex: Apple, Mercedes Benz. Grey is also an indicator of maturity.

6. Black radiates elegance & power. People perceive black as the highest in class & status. Black colour also gives you strength, power and boost your confidence. Black is a symbol of superiority that's why it is the leading colour of plenty of brands. Like LV,Gucci, chanel,Nike.

7. Pink is soothing colour, colours like green & blue r also associated with having a soothing & sedating effect. It also indicates calm, relaxing & cheerful mood that's why it is often used in babies room. Even some prisons r also painted in pink shades to keep prisoners subdued

8. Red is a colour of energy & love. It evoke so-called active emotions or feelings that involve physical arousal. It help in gain attention, Brides often wear Red colour dresses/legenga & Men are more attracted to women wearing Red. Excessive use of Red leads to negativity.

9. White is a colour of Peace, innocence and purity. The colour White helps in relaxing brain, hormones, it promotes the feeling of calmness and make peaceful environment that's why doctors and nurses wear white and also to imply sterility.

10. Psychological Colour therapy has been around 5000yrs old, since ancient Egyptians wore coloured sacred stones and Hindu healers linked the colour spectrum to the body's seven vital chakras.

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