Why Micro-Influencers Should be Part of Your Social Media Marketing Strategy.

A Thread

What exactly is a micro-influencer?
Is someone with a smaller following than notable influencers with thousands of followers but gets a ton of real engagement on their tweets. Now that you know what a micro-influencer is, let’s move on to some of the ways they can help you.

Smaller Focus = Great Content

One of the best things about micro-influencers is, they haven’t hit the big time yet. They don’t spend their days cranking out posts for a select number of sponsors they’re contractually bound to.

The bigger influencers know that everything they post will be seen by a large audience, so they aren’t as focused on the content so much as the fact that the sponsor’s name gets out there. The results are sometimes lackluster.

This isn’t the case with micro-influencers. They’re still trying to get their feet in the door (so to speak), so their content is both genuine and approachable. They seem more real, and their followers respond to that.

Price Matters

The big influencers tend to charge quite a bit for a tweet. This makes sense, as they’re in demand & only want to work with sponsors who can afford their fees. Micro-influencers are diff. Since they hvn’t hit the big time, they charge less or don’t charge at all.

Look at it this way – you can spend your influencer budget on one single macro-influencer (those with over 50,000 followers), or you can spread that money around to a number of micro-influencers. It all comes down to the impact that you want to make.

You’re more likely to get a better ROI and a bigger impact with all of those smaller influencers since they all have different audiences.

Higher Engagement Rates

Let’s talk about engagement rates. This is important since it shows how many followers interact with a particular influencer on a regular basis. With macro-influencers, it’s hard to get a feel for how much of their engagement is real.

Smaller influencers have more authentic engagement from their very dedicated followers. Just glance at one of their posts, and you’ll be able to see how many people “liked” or “loved” the post and which of them left comments. Odds are, their engagement rates are over 5 percent.

Repetition Is Good

The most important thing to remember here is that repetition works in your favor. The more influencers you give products to (with the included provision that they post about them, of course), the more word will spread about your company.

Reaching many influencers at once, each with a different audience, will help you reach your marketing goals quickly and easily. Remember to be consistent and treat the influencers you partner with well. Having these positive relationships could lead them to signing on the brand.

What this all comes down to is marketing effectiveness. You’ll be able to reach more people with a handful of micro-influencers than you will with one single macro-influencer. 

Hope you have learnt a thing with me today, like, retweet and comment. Thanks for reading