THE TRUTH ABOUT ONLINE BUSINESS is that, you can be doing a lot of things without traction, until one day...

One singular move can turn your whole situation around.

One connection can move the needle in your business.

Why do I say so?

Let's talk about Kelly Felix.
@toyinomotoso tweeted that Kelly sold 500,000 copies of his eBook, Rich Jerk, and as is my style, I had to dig to find the back story.

You'll love this.

I already picked a lesson I am going to apply.

Let's go.

Kelly Felix started out with a guide on 'credit car debt.'
He had some bad credit card debt and he became frustrated with the credit card companies and decided to get back at them.

The story goes that he studied the laws about their operations and found a loophole.

He went after them using what he found.

After some court cases, he won
and had his debts cleared.

Fresh from this victory, he created a guide detailing what he did and how to do it.

How to wipe 'credit card debt.'

Initially he promoted it using AdWords and was making around $300 per month.

Until one day!

Someone who had a large email list
reached out and asked to promote it to his list.

That day alone, they made $80,000.

This opened a new chapter for Kelly.

Kelly eventually went on to write Rich Jerk, which is a guide on (wait for it...) affiliate marketing.

The Rich Jerk was a hit for some reasons.
Kelly built a personality around the book.

A brash, funky and rough-and -tumble persona.

And people embraced it. He made a lot of money.

So what lesson did I take away?

1. Your pain can be so many other people's pain.

And when you find a solution, help others. Sell it.
2. You are not selling an eBook, you are selling solution.

Over and over again, it is clear that you must stop allowing yourself suffer 'product mentality.'

You are not selling a product. You are selling process. You are selling transformation.

The same happened for Pat Flynn
of 'Smart Passive Income.'

His first online breakthrough was when he sold a guide on how to pass the LEED exam

The LEED was a certification for people I'm building construction.

(Just like accountants taking ICAN).

He sold that, made money and built the empire he has today
You are not selling an eBook.

You are selling a solution.

3. Partnership still beats competition.

Kelly had the product, the other person had the list.

They came together and made magic in one day.

Find people who have what you don't have but need what you have.
Join forces and make magic.

It is not who has the highest retweets.

The money is the goal. Partner and collaborate.

4. Affiliate marketing is bae.

Obvious. It's a win-win.

Big lesson for me here.

5. Opportunities on the internet are massive.

Very clear.

No age barriers
No education barriers.

You can orchestrate the biggest movement from your tiny space, as long as you have something the world is looking for.

What did you learn from this?

What are you applying immediately?
You can follow @RealNaijaGuy.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: