I'm doing #VintageMagTweets early today as I have some vole business this evening.

I thought I'd look at the strange world of cigarette adverts from the late 70s/early 80s.

Here's a claim: if your cigarettes are slim, you'll be slim too.

And again. It's hard to believe they got away with this.

I don't really need to say anything about this, do I?

"She's programmed. She's ready."

Women as recipients.

Dirty old pervs smoke our cigarettes.

I suppose we should be grateful they're acknowledging women can be scientists.

A bit like the naff trouser ads: buy our product and one of these women will be yours.

"No woman ever says no." Not rapey at all.

Lead Women Around by the Nose. As slogans go, it's a belter.

Vom.

This one's off-the-scale horrible. Can it be real? I can't remember where I found it.

Women reduced to legs, man receiving a crown. Could it be any more sexist?

Oh bog off.

Including this because I like Marc Bolan.

This is obviously how most professional violinists dress.

This one's a dentist.

'Hey, lads, here's a great ad campaign. Let's present high-earning, highly-qualified professional women as just a bit of skin. That way we can be sexist but look as if we're being feminists.'

And lastly - controversial.