To my peers in the DJ world. You haven’t ‘done your bit’ by donating to a fund. Really look at who you been rolling with this whole time. Who you have been investing in on your labels. Who your audience are. Then compare it to where the music you do started.

Ask yourself how many black artists you have booked. How many black artists you have had on your label. How many black venues you have played in, how many black managers and agents you have met in your time doing this. If it’s not many. Ask yourself why?

The past few years in particular I’ve had to sit and watch in silence people build personal brands of off doing what they were supposed to do this whole time while shutting down any critique of how it’s done.

People say how ‘diverse’ their line ups are when really it’s just tokenism. Putting a random person on the bottom of a line up paying them shit smiling in their face while they use their image as a promotional tool

In England. Look at the make up of all the top DJs across the genres, look at the top levels of your festival line ups. Ask yourself why it looks like that. Do that again with the prominent label owners big and small. Do that again with radio station owners.

If it was different. How would this be impacting the culture of what you enjoy so much?

When shows are back that energy that you have been using to balance line ups gender wise (which still has a long way to go, and has my support on way too many levels to even go into here) ~ imagine using your priv to actually see some black people getting booked

I’m not talking about your famous friend that’s on your agency. I’m talking about talent. You know the people you play in your sets you don’t release tracklists for that don’t have a big audience yet. The people you know can’t fully decidicate themselves to music. Help them build

Then you’ll learn first hand what it’s like for people coming into these spaces. Listen to them. Things can change. Give them the plug to the distributor, agent, manager whoever that can help them get to where you are. If we serious about inclusiveness. Then free up the info.

This connects to my pinned thread about free work too. Right now, if you are asking a black person to work for free, during a pandemic. While you work for a corporation. Question yourself before you send that email. Tell your team you cannot do this. Tell them why it’s wrong.