Thread by @violetstirling, I can't handle how many marketing ploys are on this one product. [...]

Jessica 💜

violetstirling

I can& #39;t handle how many marketing ploys are on this one product. How many can you spot?

1. & #39;All natural& #39; - all pet food is made from natural products, just like human food. This statement doesn& #39;t really mean anything
2. & #39;Grain free& #39; - grains are not a problem for cats or dogs, and actually do get a lot of good nutritional value from grain

3. & #39;Human grade& #39; - this isn& #39;t defined by law, meaning you can really call anything human grade, however as this is pet food it& #39;s not suitable for human consumption so really this label claim isn& #39;t "human" anything.

4. & #39;Protein smoothie& #39; - using words to appeal to owners tastes, but not animal necessities. You drink a protein shake, why not give one to your cat? It& #39;s a marketing ploy

5. Note how the package is designed - this is made to imitate squeeze tube yoghurts and liquid shakes. Again to appeal to humans as some sort of health drink

6. Note how it states & #39;a delicious meat puree treat& #39; - stating the product is a treat means it doesn& #39;t contain enough MEAT to actually call itself a food or diet. This means its not a complete diet for a cat, however some people may think it is OR give as a treat-

- too frequently causing significant weight gain to the animal

7. & #39;Australian Beef& #39; - appealing to sense of patriotism. Using beef in the name to make is sound like a whole product rather than containing by-products (which is NOT a bad thing) and saying it& #39;s Australian so people think they are doing something good by purchasing it.

8. & #39;No artificial preservatives& #39; - on the back. There will be some sort of natural preservative still in it as it& #39;s a wet product, but likely to a lesser extent than dry diets. This product is made to be eaten in one sitting and discarded after a meal, so needs less.

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