I can't handle how many marketing ploys are on this one product. How many can you spot?

1. 'All natural' - all pet food is made from natural products, just like human food. This statement doesn't really mean anything
2. 'Grain free' - grains are not a problem for cats or dogs, and actually do get a lot of good nutritional value from grain

3. 'Human grade' - this isn't defined by law, meaning you can really call anything human grade, however as this is pet food it's not suitable for human consumption so really this label claim isn't "human" anything.

4. 'Protein smoothie' - using words to appeal to owners tastes, but not animal necessities. You drink a protein shake, why not give one to your cat? It's a marketing ploy

5. Note how the package is designed - this is made to imitate squeeze tube yoghurts and liquid shakes. Again to appeal to humans as some sort of health drink

6. Note how it states 'a delicious meat puree treat' - stating the product is a treat means it doesn't contain enough MEAT to actually call itself a food or diet. This means its not a complete diet for a cat, however some people may think it is OR give as a treat-

- too frequently causing significant weight gain to the animal

7. 'Australian Beef' - appealing to sense of patriotism. Using beef in the name to make is sound like a whole product rather than containing by-products (which is NOT a bad thing) and saying it's Australian so people think they are doing something good by purchasing it.

8. 'No artificial preservatives' - on the back. There will be some sort of natural preservative still in it as it's a wet product, but likely to a lesser extent than dry diets. This product is made to be eaten in one sitting and discarded after a meal, so needs less.