In 2014 BJP went for an IPO. Prospectus read superb and BJP got subscribed good. They launched the company. Co policies got changed and some major social obligations got attention. 1n
BJP unfortunately were stuck with old time lethargic and wily employees whose efficiency & skills were highly questionable. Over staffed lethargic admn staff had no inkling to the 2014 prospectus of BJP. People didn't read the invisibly printed risk factors as is wont. 2n
BJP's mktg team headed by AS did great job in various territories opening more branches. But Finance dept mucked up everything with courageous policies they perceived as life changing for shareholders (voters). It did to the detriment of shareholders. 3n
However, certain bold policies in other areas still enthused shareholders and when new issue was announced in 2019 BJP got over subscribed. Only competitor of the product was too bad was the main reason. 4n
Bad performing CFO meantime died and a new one with no previous experience of handling the size of the co got promoted. Shareholders and tearing their hair today. There is definitely value loss & dividend is not even going to be declared anytime soon!! 5n
In future shareholders must assess promoters and their possible positions if company is launched. A dynamic Chairman can't run the entire company. He can be a brand ambassador but managerial staff & admn staff important. Particularly CFO. 6n
Marketing Director who did well initially had to lose few branches as branch managers did abysmally. However, shifting marketing director to head internal security didn't work well either IMO. Wrong skills at wrong job. Time the company goes for internal audit & ext audit//
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