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After seeing the Black and White’s subway billboard today, I wanted to know more about this culture of publicizing ships in Korea, so I started to look into it. Here’s a summary of what I found (check thread for details). All sources will be cited. +
K Pop Metro ads are very commonplace
BTS had the most metro ads of any K Pop group
Jungkook had the most Metro ads of any K Pop idol
Ads are taken out for birthdays and anni
Entire trains have been decorated as ads
Jikook anni ads go way back
There are also Taekook ads
+
BTS had the most metro ads of any K Pop group
Jungkook had the most Metro ads of any K Pop idol
Ads are taken out for birthdays and anni
Entire trains have been decorated as ads
Jikook anni ads go way back
There are also Taekook ads
+
BTS holds the record for Metro ads at 227.
Jungkook as the idol with the most individual billboards, with 46 ads.
BTS& #39; V with 31 ads.
https://www.sbs.com.au/popasia/blog/2020/04/08/10-k-pop-artists-most-fan-bought-seoul-subway-billboards-2019">https://www.sbs.com.au/popasia/b...
Jungkook as the idol with the most individual billboards, with 46 ads.
BTS& #39; V with 31 ads.
https://www.sbs.com.au/popasia/blog/2020/04/08/10-k-pop-artists-most-fan-bought-seoul-subway-billboards-2019">https://www.sbs.com.au/popasia/b...
Ads are taken out for birthdays and anniversaries of many K Pop idols.
Sometimes entire trains are decorated for a member& #39;s birthdays.
Below are the birthday trains for 2019 Jungkook and 2019 Jimin.
https://twitter.com/7thpromise/status/1167385318049361920
https://twitter.com/7thpromis... href=" https://twitter.com/fate_jimin/status/1179426787509653507">https://twitter.com/fate_jimi...
Sometimes entire trains are decorated for a member& #39;s birthdays.
Below are the birthday trains for 2019 Jungkook and 2019 Jimin.
https://twitter.com/7thpromise/status/1167385318049361920
https://twitter.com/fate_jimi..." title="Ads are taken out for birthdays and anniversaries of many K Pop idols. Sometimes entire trains are decorated for a member& #39;s birthdays. Below are the birthday trains for 2019 Jungkook and 2019 Jimin. https://twitter.com/7thpromis... href=" https://twitter.com/fate_jimin/status/1179426787509653507">https://twitter.com/fate_jimi...">
https://twitter.com/fate_jimi..." title="Ads are taken out for birthdays and anniversaries of many K Pop idols. Sometimes entire trains are decorated for a member& #39;s birthdays. Below are the birthday trains for 2019 Jungkook and 2019 Jimin. https://twitter.com/7thpromis... href=" https://twitter.com/fate_jimin/status/1179426787509653507">https://twitter.com/fate_jimi...">
Jimin& #39;s fansites go all out for his birthday, setting records!
First Idol in Korea whose birthday support that involved ALL 702 PDV & LED &DID screens in all routes & stations of Seoul Metro in 2019.
https://twitter.com/JIMINBAR_CHINA/status/1160192550944137219">https://twitter.com/JIMINBAR_...
First Idol in Korea whose birthday support that involved ALL 702 PDV & LED &DID screens in all routes & stations of Seoul Metro in 2019.
https://twitter.com/JIMINBAR_CHINA/status/1160192550944137219">https://twitter.com/JIMINBAR_...
Jikook / Kookmin has been celebrated for several years in both Seoul and Busan.
https://twitter.com/BAIDUkookminbar/status/997116435812896768">https://twitter.com/BAIDUkook...
https://twitter.com/BAIDUkookminbar/status/997116435812896768">https://twitter.com/BAIDUkook...
For the 6th anniversary, a fan site took out ads in the subway, put up flags on the street and even put ads in the airport.
https://twitter.com/BAIDUkookminbar/status/1131197386112372737">https://twitter.com/BAIDUkook...
https://twitter.com/BAIDUkookminbar/status/1131197386112372737">https://twitter.com/BAIDUkook...
2020 is the 7th anniversary of BTS and there are Jikook ads from multiple fan sites.
https://twitter.com/today_koookmin/status/1266292407429033992
https://twitter.com/today_koo... href=" https://twitter.com/BAIDUkookminbar/status/1263038790945275905">https://twitter.com/BAIDUkook...
https://twitter.com/today_koookmin/status/1266292407429033992
https://twitter.com/BAIDUkook..." title="2020 is the 7th anniversary of BTS and there are Jikook ads from multiple fan sites. https://twitter.com/today_koo... href=" https://twitter.com/BAIDUkookminbar/status/1263038790945275905">https://twitter.com/BAIDUkook...">
https://twitter.com/BAIDUkook..." title="2020 is the 7th anniversary of BTS and there are Jikook ads from multiple fan sites. https://twitter.com/today_koo... href=" https://twitter.com/BAIDUkookminbar/status/1263038790945275905">https://twitter.com/BAIDUkook...">
I found other "ship" ads too: Taegi, Sope and several Taekook.
https://www.pinterest.ie/pin/304485624802005995/
https://www.pinterest.ie/pin/30448... href=" https://twitter.com/ByMySide_KookV/status/1133498983270297600
https://twitter.com/ByMySide_... href=" https://twitter.com/anjeljimin/status/1192350623368282112">https://twitter.com/anjeljimi...
https://www.pinterest.ie/pin/304485624802005995/
The interesting thing was the responses that some of these ads got. I will let you form your own conclusion but here are some screen shots from a Taekook ad.
https://twitter.com/pls_9597/status/1190038590807584770">https://twitter.com/pls_9597/...
https://twitter.com/pls_9597/status/1190038590807584770">https://twitter.com/pls_9597/...
Compare this to the responses from Black and White& #39;s most recent Jikook ad.
Why do you think people responded so differently? (All the Korean translate to positive things like thank you or beautiful.)
Why do you think people responded so differently? (All the Korean translate to positive things like thank you or beautiful.)
I can& #39;t really draw a scientific or absolute conclusion from this but I think it is an interesting observation and I wanted to share what I found. You can draw your own conclusions and if want to chat, feel free to DM me.
Here are some other ads I found just for fun.
Here are some other ads I found just for fun.
