social media platforms don't create valuable property from scratch and then dole it out to users.

the users stake their claim to digital real estate, build a homestead, fill it with content and create value (commercial and social). in the west we refer to this as property.

the entire history of the United States involves the messy process of formalizing land claims and giving settlers legal rights over their homesteads (fully acknowledging that it's a bloody history based on the purging of indigenous people).

so now the same process will occur, just in a digital context. instead of squatters winning legal battles over ownership from the states, now digital squatters will claim ownership of their digital property away from feudal internet oligarchs.

this is NOT renting. the handles and social graphs did not exist prior to their creation. users fill them with value.

some TOSes might mistakenly claim that this is a rentier relationship, but that's a bad description, and ultimately users will opt for alternative TOSes.