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Starting a podcast is the best way to establish yourself in a new industry.
Here are the steps to do it.
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Here are the steps to do it.
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Getting Guests
Come up with a list of dream guests/customers to interview.
Cold email lower level ones. They’ll be flattered.
Ask initial guests for referrals to future guests.
Level up the quality of guests as you progress.
Getting big names is easier than you think.
Come up with a list of dream guests/customers to interview.
Cold email lower level ones. They’ll be flattered.
Ask initial guests for referrals to future guests.
Level up the quality of guests as you progress.
Getting big names is easier than you think.
Basic Tools
Mic - ATR2100x ($99) https://amzn.to/2X8KA1G
Recording">https://amzn.to/2X8KA1G&q... - Squadcast ($20/m) https://squadcast.grsm.io/colinkeeley4882
Hosting">https://squadcast.grsm.io/colinkeel... - Transistor ($19/m) https://transistor.fm/?via=colin-keeley
Shownotes">https://transistor.fm/... - Webflow/Squarespace
Editing - GarageBand (free)
Promotion - Twitter (free) & Mailchimp (free)
Mic - ATR2100x ($99) https://amzn.to/2X8KA1G
Recording">https://amzn.to/2X8KA1G&q... - Squadcast ($20/m) https://squadcast.grsm.io/colinkeeley4882
Hosting">https://squadcast.grsm.io/colinkeel... - Transistor ($19/m) https://transistor.fm/?via=colin-keeley
Shownotes">https://transistor.fm/... - Webflow/Squarespace
Editing - GarageBand (free)
Promotion - Twitter (free) & Mailchimp (free)
Build an Audience:
Turn each episode into a:
-blog post
-social media post
-an email
Share exclusive content on email to get people to join your newsletter.
Turn each episode into a:
-blog post
-social media post
-an email
Share exclusive content on email to get people to join your newsletter.
Growing a Podcast https://twitter.com/ColinKeeley/status/1258395458386432001">https://twitter.com/ColinKeel...
After a year, you’ll be connected to everyone you could want to know and be synonymous with your industry.
Once you have an audience, you can sell to them.
Distribution is an asset that you can build a business on.
Distribution is an asset that you can build a business on.
Examples:
@HarryStebbings and the @twentyminutevc is the king of this method.
I did it with @TechInChicago podcast.
We are doing it now in the RPA space with the @itsautomic podcast. https://www.itsautomic.com/category/podcast/">https://www.itsautomic.com/category/...
@HarryStebbings and the @twentyminutevc is the king of this method.
I did it with @TechInChicago podcast.
We are doing it now in the RPA space with the @itsautomic podcast. https://www.itsautomic.com/category/podcast/">https://www.itsautomic.com/category/...
