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No, AI won't steal your jobs!
If anything doesn't work out, you'll just get fired by your boss because of the massive disruption that AI caused around creative industry...
Unfortunately, the chances of this are pretty high. (Thread
.) https://twitter.com/alexjc/status/1265906066866438144
If anything doesn't work out, you'll just get fired by your boss because of the massive disruption that AI caused around creative industry...
Unfortunately, the chances of this are pretty high. (Thread
.) https://twitter.com/alexjc/status/1265906066866438144
You're likely to be fired for two reasons:
- retraining you takes too long or is too expensive
- another company uses AI better, yours gets downsized
Let me share some insights I learned from starting-up creative•ai.
- retraining you takes too long or is too expensive
- another company uses AI better, yours gets downsized
Let me share some insights I learned from starting-up creative•ai.
There are a handful of multinational corporations in advertising, and most want to turn visual design into a gig economy. The Uber for Creativity.
As first mover in the field, it was basically impossible to build creative•ai without bumping into these projects...
As first mover in the field, it was basically impossible to build creative•ai without bumping into these projects...
I remember vividly sitting in one meeting where one of these project was kicked off internally.
The plan was to turn every campaign from a paying client into a competition (like 99designs) where only the selected designer gets paid. No need for in-house creatives this way!
The plan was to turn every campaign from a paying client into a competition (like 99designs) where only the selected designer gets paid. No need for in-house creatives this way!
The CEO had not even informed the Creative Director about the project beforehand, so she was effectively sandbagged at the meeting. (Just so you know the kind of people we're talking about.)
I still feel like I'm punched in the stomach every time I think about it...
I still feel like I'm punched in the stomach every time I think about it...
If you had the choice to play a key role in a project that could destroy an industry as you knew it, what would you do?
I'm really glad that, since then, there have been hundreds of ethical frameworks written about the application of #AI. I'm not sure if they'd have helped us.
I'm really glad that, since then, there have been hundreds of ethical frameworks written about the application of #AI. I'm not sure if they'd have helped us.
We made the best decision we could at the time given our syndicate, and effectively "postponed" that project...
One thing is sure, the possibility is still there, so I have no doubt it's being worked on by multiple other companies!
One thing is sure, the possibility is still there, so I have no doubt it's being worked on by multiple other companies!
TL;DR: Expect even more centralization of creative services that will have a dramatic impact on the kind of paid work that's available. Many jobs as we know them will likely be replaced by short-term gigs and/or competitions for tasks.
