Thread on ITC Limited latest
developments

ITC has partnered with Amway India to distribute its B Natural+ juices (orange & mixed fruit), opens possibility to distribute other products through Amway, which sells directly to consumers through its 550,000 micro- entreprenuers

Tied up with Domino’s & Swiggy in the last two months to meet consumer demand during the lockdown (alternate distribution
channel)

Launched ITC-on-wheels to reach out to residentials through vans filled with their products for consumers to buy from their doorstep in the lockdown

Reports say demand for immunity-building products has gone up 4X post Covid-19

Google reports says online searches for such products have grown 6X, with Vitamim C & ayurvedic home remedies dominating

Chyawanprash & Honey have seen huge surge in demand

Competing in the breakfast category by partnering with Amway India for distributing its clinically proven new immunity beverages (B Natural+ range of
fruit juices) for a limited time period, before ITC starts using its pan-India distribution network

Hemant Malik, (CEO) ITC’s food division, said “our teams will be working closely on various programs in the area of health and wellness”

Anshu Budhraja (CEO) Amway India said the companies are coming together to “co-create products in the health, wellness and immunity space to address the anticipated demand in the future”

A great brand lifts its game just when it matters - Unknown.

@dmuthuk