Digital Marketing Tips to explore during and post Covid.

-Thread

EDUCATE: A lot of people might not understand your offering and it’s value at the first glance, especially if it’s your offering requires one to experience it before making a purchase. If you’re able to educate your audience through your content you’ll be able to build trust,

beyond that, you’ll be able to nurture leads which works like inbound marketing.

DATA FIRST: Data from your research, blogs and social media platforms should drive your creative output. Brands like Facebook take more control of audience targeting by using data to create content and ads that increase their click through rate. You can copy the same model by

understanding what your audience and intended client reacts most through your insights and data and use that to create content that directly targets those insights.

PERSONALIZE MESSAGING: This is also driven by your data and insights, and when I speak of this I don’t mean adding your clients name on the news letter email you send out. You’ve got to search in depth through your demographics , markets segments to understand what your audience

wishes, what makes them tick, and what they want.

USE MORE VIDEO: Video content is a must marketing strategy and content output in this medium is being adopted quickly by major brands and can only grow further. It’s an interactive way to create deeper connections with your audience which influences purchasing decisions.

LIVE-STREAMS: An interactive experience is on the rise, not just with creators but also brands mainly because it is free, takes minimal time and effort to produce, reaches a broader target audience, and offers authentic user engagement.

PODCAST: Podcasts are a great way to build a cult like community that returns every week / month. It’s an amazing way to drive brand awareness and repurpose content. If you haven’t heard mine it’s called #PioneersVsPretenders available on all platforms.

SEO: Google My Business, optimizing your blog content will increase leads, improve searchability and customer trust. Use SEO , even in marketing campaigns.

AR: An interesting way to extend brand personalization. Augmented reality creates an interactive environment to preview and experience your products and drive sales. There are websites / apps from Salons that allow women to upload their images and view how a hairstyle would look

End.