My eyes are getting blurry, as it has been an obscenely busy week. But before I go to rest them, I want to talk to you about why @TheNextHoops is so important if you care about 24/7/365 women's basketball coverage, now and in the future. (1/x)

We launched yesterday, w/ a simple proposition: that enough people care about the pipeline of young talent in our industry including more women, and more POC, and that those same people will want quality, edited and consistent journalism about women's basketball every day. (2/x)

What is striking about the paucity of coverage in so many places, and the inconsistency of it in others, is how little it takes for quality, consistent women's basketball coverage — a truly year-round beat — to rise and thrive. (3/x)

We had around 100,000 unique users at High Post Hoops in April. If 1% of those users subscribe to @TheNextHoops, our young freelancers could earn what they would at competitive national publications. (Who aren't, much of the time, paying them to cover wbb!) (4/x)

More to the point: @TheNextHoops means a newsroom you can trust to be there today and tomorrow and next year. For leagues and teams, it means a fan base consistently informed and thus, engaged in a way the occasional one-off somewhere else doesn't inspire in the same way. (5/x)

It fits seamlessly with the mission of our parent company, @TheIXNewsletter. The aim of The IX is similar: elevating all women's sports media voices, amplifying more women and POC doing it. The IX connects across five sports, a network men's sports takes for granted. (6/x)

And @TheNextHoops, while the best young journalists are trained to cover women's basketball with that fierce urgency good journalism breeds, an industry sees how much news we can break, how our audience appreciates it, when we do it every day. (7/x)

So if these missions matter to you, and if you follow me on Twitter, they probably do:

Go subscribe to @TheNextHoops and give the incredible people I work with every single day the $ support their work deserves. Let's fix this industry, together. (8/8) http://thenext.substack.com