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The UX of images on a landing page in 7 examples.
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1. Don’t use weird colours for obvious objects
2. Check where people look at
3. Or even walk to!
4. You associate certain images with feelings
5. Don’t try to trigger 5 feelings at the same time
6. If you do have a heavy image, make it look towards your CTA
7. But you don’t need eyes to shift focus to a CTA
