A lot of the brand social media accounts who love jumping in on black culture when it’s all fun and games are quiet as hell.

And I’m happy about that.

I just hope they keep that same energy when it’s time for #Verzuz or the next trending topic created by us.

Except you @benandjerrys. Y’all be A1 since Day 1.

If you didn’t know, @benandjerrys doesn’t need to use AAVE to “be down.”

If you want to know a corporation’s values...follow the money and the actions.

https://twitter.com/benandjerrys/status/1265743545802973186?s=21 https://twitter.com/benandjerrys/status/1265743545802973186

No snarky tweets or corny comments in black culture moments.

Just support and resources.

Listening over talking.

And they just released a fire dunk.
So if you’re shopping this week, pick up some @benandjerrys and support those companies who do support US.

To that point, brand accounts are run by people. And those same strategists who love breaking down every little thing we do and try to recreate our virality are also quiet. We know why.

Inconvenient times makes for inconvenient truths.