ATTENTION COPYWRITERS & MARKETERS

"Who Gives The Bride's Hand In Marriage?" — Amazing Copywriting Lessons From Wedding Ceremonies

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We've all been to weddings...

At least for once in your life...

And I'm sure you've heard the Pastor ask for the father or brother...

of the bride before proceeding with the wedding, right?

Alright.

In this little moment lies a Copywriting lesson that can 10x...(sometimes 100x) your copy conversion.

How? I'll explain now

You see...

In a wedding ceremony, the father of the bride acts as...

a credible authority to confirm that the groom has fulfilled the rites.

He stands there as the proof.

And in Copywriting, you need credibility in order to turn a stranger to buyer in less than 5 minutes..

Infact, 60% of the sales from popular ecom platforms come as a result...

of the stars they receive from previous customers.

So if you're going to turn Ms Skeptical to Ms Believer, you have to add some credibility to your copy.

And how can you do this?

Here's how:

1) Use Customers testimonials
2) Quote an authority in your niche
3) If you're a...

professional, put your title beside your name.

Eg, starting your health copy with "Hi, I'm Dr. Emeka"...holds more weight than "Hi, I'm Emeka.

4) Use stats from credible sources.

5) Mention your previous customers

6) Got years of experience? Don't fail to sound it like...

A bell.

People will believe a dumbo with 15 years of shitty experience over a 6-months old Newbie.

And that's it. Always add credibility.
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Again I'll ask:

"Who gives the copy's hand in marriage?"