ATTENTION COPYWRITERS & MARKETERS

"Who Gives The Bride& #39;s Hand In Marriage?" — Amazing Copywriting Lessons From Wedding Ceremonies

_________

We& #39;ve all been to weddings...

At least for once in your life...

And I& #39;m sure you& #39;ve heard the Pastor ask for the father or brother...

of the bride before proceeding with the wedding, right?

Alright.

In this little moment lies a Copywriting lesson that can 10x...(sometimes 100x) your copy conversion.

How? I& #39;ll explain nowhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏾" title="Down pointing backhand index (medium dark skin tone)" aria-label="Emoji: Down pointing backhand index (medium dark skin tone)">

You see...

In a wedding ceremony, the father of the bride acts as...

a credible authority to confirm that the groom has fulfilled the rites.

He stands there as the proof.

And in Copywriting, you need credibility in order to turn a stranger to buyer in less than 5 minutes..

Infact, 60% of the sales from popular ecom platforms come as a result...

of the stars they receive from previous customers.

So if you& #39;re going to turn Ms Skeptical to Ms Believer, you have to add some credibility to your copy.

And how can you do this?

Here& #39;s how:

1) Use Customers testimonials
2) Quote an authority in your niche
3) If you& #39;re a...

professional, put your title beside your name.

Eg, starting your health copy with "Hi, I& #39;m Dr. Emeka"...holds more weight than "Hi, I& #39;m Emeka.

4) Use stats from credible sources.

5) Mention your previous customers

6) Got years of experience? Don& #39;t fail to sound it like...

A bell.

People will believe a dumbo with 15 years of shitty experience over a 6-months old Newbie.

And that& #39;s it. Always add credibility.
____

Again I& #39;ll ask:

"Who gives the copy& #39;s hand in marriage?"