The Internet has poor taste. If a business uses bulk online engagement to optimize its products, I can almost guarantee I will stop using them within one-two years. Faster for media.

The current Internet culture will crash. Real value must be socially valued or a culture dies.

In the 2010s I noticed many of the "independent bookstores" all started carrying the same books, same recommendations, pushing the same politics. Similar with "small coffee shops".

Regardless of whether the stores were the same chain, they were all on the same Yelp and the same Instagram, with the same people-who-will-engage-online feedback suddenly overemphasized. And since the Internet has poor taste, this quickly made stores more dull & plastic.

I stopped going. And stopped following the recommendations, the politics, all of the plastic.

And many, many more men and quieter women stopped going in the same way. We didn't leave Yelp reviews, and so they stopped making things for us.