So how does influencer marketing work?
It’s actually really simple,
It’s basically word of mouth marketing, but you’re talking most times using your social media platform.
Now social media platforms were created to connect with friends, family, meet new people yea?

If you’re able to do this well, people know you on these platforms, you share your stories here, discoveries, overtime people associate something with you on social media.
In this phase you’re a nano-influencer (1k -10k followers), and brands can easily trade exchange with you.

From being a nano-influencer, you start creating content that are valuable, you share values, you grow and become a micro influencer (10k-100k followers).
in this phase, you get trade exchange sometimes as collabos where they offer only products in exchangefor you to post online

Trade Exchange is the best way to build your portfolio that shoots you up for bigger deals.
Overtime, you'll become a thought leader who has been able to build a niche, become a brand with a name, and work with brands that'll pay.