I keep re-visiting this @jeffjarvis post from 2015. I've dealt with fallout of AMP on-and-off for 5 years https://medium.com/whither-news/to-a-faster-and-distributed-web-c31b94d05e39#.rsvik07n1

If you are in management or academia, and haven't written production code for a news organization in the last 5 years; I'm pleading that next time you have opportunity to influence a major change in news/media - PLEASE DON'T.

The road to hell is paved with good intentions. I have not met one developer or product person who (after dealing hands-on with AMP in news/media) thinks it is beneficial. I'm sure they exist but we've never met (know plenty of marketing ppl who love it and thats scary)

We have enough problems, and technical debt, in media without having to support this hostile format masquerading as a cure-all. We're stuck with it now.