https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚡️" title="High voltage sign" aria-label="Emoji: High voltage sign"> It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)

Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI
https://abs.twimg.com/emoji/v2/... draggable= It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚡️" title="High voltage sign" aria-label="Emoji: High voltage sign"> It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI">
https://abs.twimg.com/emoji/v2/... draggable= It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚡️" title="High voltage sign" aria-label="Emoji: High voltage sign"> It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI">
https://abs.twimg.com/emoji/v2/... draggable= It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚡️" title="High voltage sign" aria-label="Emoji: High voltage sign"> It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI">
https://abs.twimg.com/emoji/v2/... draggable= It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚡️" title="High voltage sign" aria-label="Emoji: High voltage sign"> It’s been three years since we folded @JadoPado into @noon. So much has changed, but much has also stayed the same. A thread looking back at what once was :)Kicking off with a design concept from late September 2016, that went live very late in December vs @noon’s current UI">
Our first building block was @halarewich’s incredibly nice PHP based cart software, Lemonstand. We grabbed a license for $210, rolled up our sleeves and got cracking
Our first building block was @halarewich’s incredibly nice PHP based cart software, Lemonstand. We grabbed a license for $210, rolled up our sleeves and got cracking
Our first building block was @halarewich’s incredibly nice PHP based cart software, Lemonstand. We grabbed a license for $210, rolled up our sleeves and got cracking
A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙈" title="See-no-evil monkey" aria-label="Emoji: See-no-evil monkey">
A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable=" title="A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙈" title="See-no-evil monkey" aria-label="Emoji: See-no-evil monkey">">
A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable=" title="A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙈" title="See-no-evil monkey" aria-label="Emoji: See-no-evil monkey">">
A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable=" title="A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙈" title="See-no-evil monkey" aria-label="Emoji: See-no-evil monkey">">
A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable=" title="A sampling of our late 2010 UI https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙈" title="See-no-evil monkey" aria-label="Emoji: See-no-evil monkey">">
Oh and that footer https://abs.twimg.com/emoji/v2/... draggable="false" alt="😍" title="Smiling face with heart-shaped eyes" aria-label="Emoji: Smiling face with heart-shaped eyes">
As a related aside, Lemonstand themselves were quietly acquired by @Mailchimp as part of their growing ambition to take on @Shopify, https://techcrunch.com/2019/03/27/before-breaking-up-with-shopify-mailchimp-quietly-acqui-hired-lemonstand-a-shopify-competitor/

By">https://techcrunch.com/2019/03/2... late December 2013, the product had evolved into a SaaS offering, and was sadly shut down on the 5th of July 2019
The very first category we attempted was grocery, where we partnered and shared a warehouse with Jaleel Holdings, who’ve quietly gone on to become one of the largest cash & carry businesses in the UAE

https://twitter.com/okassim/status/1255803194397130752">https://twitter.com/okassim/s...
The very first category we attempted was grocery, where we partnered and shared a warehouse with Jaleel Holdings, who’ve quietly gone on to become one of the largest cash & carry businesses in the UAE https://twitter.com/okassim/s...
The very first category we attempted was grocery, where we partnered and shared a warehouse with Jaleel Holdings, who’ve quietly gone on to become one of the largest cash & carry businesses in the UAE https://twitter.com/okassim/s...
That early experiment died a swift death, as we started to get initial traction by launching as the iPad 2 went to market in late March 2011
Our initial model was to hold everything in inventory https://abs.twimg.com/emoji/v2/... draggable="false" alt="💆🏻‍♂️" title="Man getting face massage (light skin tone)" aria-label="Emoji: Man getting face massage (light skin tone)">, together with our own delivery fleet https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚐" title="Minibus" aria-label="Emoji: Minibus"> for same day delivery in a few hourshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="⏱" title="Stopwatch" aria-label="Emoji: Stopwatch">

We then spent the next six and a bit years building, and then unwinding the model, eventually ending up as a pure play marketplace platform https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥳" title="Partying face" aria-label="Emoji: Partying face">
Our initial model was to hold everything in inventory https://abs.twimg.com/emoji/v2/... draggable=, together with our own delivery fleet https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚐" title="Minibus" aria-label="Emoji: Minibus"> for same day delivery in a few hourshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="⏱" title="Stopwatch" aria-label="Emoji: Stopwatch">We then spent the next six and a bit years building, and then unwinding the model, eventually ending up as a pure play marketplace platform https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥳" title="Partying face" aria-label="Emoji: Partying face">" title="Our initial model was to hold everything in inventory https://abs.twimg.com/emoji/v2/... draggable="false" alt="💆🏻‍♂️" title="Man getting face massage (light skin tone)" aria-label="Emoji: Man getting face massage (light skin tone)">, together with our own delivery fleet https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚐" title="Minibus" aria-label="Emoji: Minibus"> for same day delivery in a few hourshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="⏱" title="Stopwatch" aria-label="Emoji: Stopwatch">We then spent the next six and a bit years building, and then unwinding the model, eventually ending up as a pure play marketplace platform https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥳" title="Partying face" aria-label="Emoji: Partying face">" class="img-responsive" style="max-width:100%;"/>
Same Day Delivery 2011 vs 2020
Same Day Delivery 2011 vs 2020
Same Day Delivery 2011 vs 2020
In terms of Engineering, we went from near comical discoveries of the inner workings of PHP, what exactly git was, why choosing the right infrastructure matters, through to building APIs, apps, and many other interesting things
In terms of Engineering, we went from near comical discoveries of the inner workings of PHP, what exactly git was, why choosing the right infrastructure matters, through to building APIs, apps, and many other interesting things
In terms of Engineering, we went from near comical discoveries of the inner workings of PHP, what exactly git was, why choosing the right infrastructure matters, through to building APIs, apps, and many other interesting things
In terms of Engineering, we went from near comical discoveries of the inner workings of PHP, what exactly git was, why choosing the right infrastructure matters, through to building APIs, apps, and many other interesting things
In terms of Engineering, we went from near comical discoveries of the inner workings of PHP, what exactly git was, why choosing the right infrastructure matters, through to building APIs, apps, and many other interesting things
One my favourite moments was discovering React Native for the first time in late 2015. Up until that point we’d struggled to get apps out the door as we just didn’t have the resources to hire native engineers. React Native changed all that, and our decision lives on @noon today
One my favourite moments was discovering React Native for the first time in late 2015. Up until that point we’d struggled to get apps out the door as we just didn’t have the resources to hire native engineers. React Native changed all that, and our decision lives on @noon today
One my favourite moments was discovering React Native for the first time in late 2015. Up until that point we’d struggled to get apps out the door as we just didn’t have the resources to hire native engineers. React Native changed all that, and our decision lives on @noon today
One my favourite moments was discovering React Native for the first time in late 2015. Up until that point we’d struggled to get apps out the door as we just didn’t have the resources to hire native engineers. React Native changed all that, and our decision lives on @noon today
One my favourite moments was discovering React Native for the first time in late 2015. Up until that point we’d struggled to get apps out the door as we just didn’t have the resources to hire native engineers. React Native changed all that, and our decision lives on @noon today
In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable="false" alt="💔" title="Broken heart" aria-label="Emoji: Broken heart">), our infrastructure provider at the time, resulted in a..
In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable=), our infrastructure provider at the time, resulted in a.." title="In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable="false" alt="💔" title="Broken heart" aria-label="Emoji: Broken heart">), our infrastructure provider at the time, resulted in a..">
In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable=), our infrastructure provider at the time, resulted in a.." title="In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable="false" alt="💔" title="Broken heart" aria-label="Emoji: Broken heart">), our infrastructure provider at the time, resulted in a..">
In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable=), our infrastructure provider at the time, resulted in a.." title="In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable="false" alt="💔" title="Broken heart" aria-label="Emoji: Broken heart">), our infrastructure provider at the time, resulted in a..">
In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable=), our infrastructure provider at the time, resulted in a.." title="In late 2015 a brutal outage @linode (you broke my https://abs.twimg.com/emoji/v2/... draggable="false" alt="💔" title="Broken heart" aria-label="Emoji: Broken heart">), our infrastructure provider at the time, resulted in a..">
…decision to pull the trigger on @GCPcloud, which lives on today https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌" title="Raising hands" aria-label="Emoji: Raising hands">

Also, @noon’s pre-launch @AWS bills were downright scary. There’s some irony in there somewhere..
…decision to pull the trigger on @GCPcloud, which lives on today https://abs.twimg.com/emoji/v2/... draggable=Also, @noon’s pre-launch @AWS bills were downright scary. There’s some irony in there somewhere.." title="…decision to pull the trigger on @GCPcloud, which lives on today https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌" title="Raising hands" aria-label="Emoji: Raising hands">Also, @noon’s pre-launch @AWS bills were downright scary. There’s some irony in there somewhere..">
…decision to pull the trigger on @GCPcloud, which lives on today https://abs.twimg.com/emoji/v2/... draggable=Also, @noon’s pre-launch @AWS bills were downright scary. There’s some irony in there somewhere.." title="…decision to pull the trigger on @GCPcloud, which lives on today https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌" title="Raising hands" aria-label="Emoji: Raising hands">Also, @noon’s pre-launch @AWS bills were downright scary. There’s some irony in there somewhere..">
One more bit of engineering nostalgia
And this shipping dashboard https://abs.twimg.com/emoji/v2/... draggable="false" alt="😍" title="Smiling face with heart-shaped eyes" aria-label="Emoji: Smiling face with heart-shaped eyes">
We were @algolia’s first customer in the region. When I first stumbled across them I was blown away by how good their early product was. We immediately pulled the plug on our internal search efforts and signed up

https://blog.algolia.com/jadopado-delivers-instasearch-mobile-web-powered-algolia/">https://blog.algolia.com/jadopado-...
My lame lone attempt at getting into @algolia’s cap table via @dessaigne sadly didn’t go anywhere, but many congratulations to the entire team as they start lining up the pieces to get them to what should be a much vaunted IPO https://abs.twimg.com/emoji/v2/... draggable="false" alt="👏" title="Clapping hands sign" aria-label="Emoji: Clapping hands sign">

https://blog.algolia.com/algolias-next-wave-of-growth/">https://blog.algolia.com/algolias-...
Some of the other vendors that we worked with including @CloudFlare (thank you for saving us from many a DDoS!), @Cloudinary, and @TestFreaks, all remain part of @noon’s stack today.

Borderline off-the-cuff startup decisions made years ago, echoing well into the future
Some of the other vendors that we worked with including @CloudFlare (thank you for saving us from many a DDoS!), @Cloudinary, and @TestFreaks, all remain part of @noon’s stack today. Borderline off-the-cuff startup decisions made years ago, echoing well into the future
Some of the other vendors that we worked with including @CloudFlare (thank you for saving us from many a DDoS!), @Cloudinary, and @TestFreaks, all remain part of @noon’s stack today. Borderline off-the-cuff startup decisions made years ago, echoing well into the future
Some of the other vendors that we worked with including @CloudFlare (thank you for saving us from many a DDoS!), @Cloudinary, and @TestFreaks, all remain part of @noon’s stack today. Borderline off-the-cuff startup decisions made years ago, echoing well into the future
As our understanding of both engineering and e-commerce evolved, so did our offering. In March 2015, we turned ourselves into a marketplace and six months later killed off both our inventory model as well as our fleet

https://techview.me/2015/03/jadopado-takes-on-souq-com-with-marketplace/">https://techview.me/2015/03/j...
As our understanding of both engineering and e-commerce evolved, so did our offering. In March 2015, we turned ourselves into a marketplace and six months later killed off both our inventory model as well as our fleet https://techview.me/2015/03/j...
As our understanding of both engineering and e-commerce evolved, so did our offering. In March 2015, we turned ourselves into a marketplace and six months later killed off both our inventory model as well as our fleet https://techview.me/2015/03/j...
As our understanding of both engineering and e-commerce evolved, so did our offering. In March 2015, we turned ourselves into a marketplace and six months later killed off both our inventory model as well as our fleet https://techview.me/2015/03/j...
As our understanding of both engineering and e-commerce evolved, so did our offering. In March 2015, we turned ourselves into a marketplace and six months later killed off both our inventory model as well as our fleet https://techview.me/2015/03/j...
Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable="false" alt="😎" title="Smiling face with sunglasses" aria-label="Emoji: Smiling face with sunglasses">. We also briefly evolved it into a @shopify style offering called Hotcake..
Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable=. We also briefly evolved it into a @shopify style offering called Hotcake.." title="Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable="false" alt="😎" title="Smiling face with sunglasses" aria-label="Emoji: Smiling face with sunglasses">. We also briefly evolved it into a @shopify style offering called Hotcake..">
Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable=. We also briefly evolved it into a @shopify style offering called Hotcake.." title="Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable="false" alt="😎" title="Smiling face with sunglasses" aria-label="Emoji: Smiling face with sunglasses">. We also briefly evolved it into a @shopify style offering called Hotcake..">
Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable=. We also briefly evolved it into a @shopify style offering called Hotcake.." title="Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable="false" alt="😎" title="Smiling face with sunglasses" aria-label="Emoji: Smiling face with sunglasses">. We also briefly evolved it into a @shopify style offering called Hotcake..">
Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable=. We also briefly evolved it into a @shopify style offering called Hotcake.." title="Our focus on sellers was something that I was particularly proud off. Seller Tools was something we loved building, was streets ahead of our competition, and was way cooler than @noon’s Seller Lab https://abs.twimg.com/emoji/v2/... draggable="false" alt="😎" title="Smiling face with sunglasses" aria-label="Emoji: Smiling face with sunglasses">. We also briefly evolved it into a @shopify style offering called Hotcake..">
A few other interesting bits that we played with included a Super Stores programme, various badges, and a complex auto discounting feature together with a crazy haggle feature that didn’t end up seeing the light of day
A few other interesting bits that we played with included a Super Stores programme, various badges, and a complex auto discounting feature together with a crazy haggle feature that didn’t end up seeing the light of day
A few other interesting bits that we played with included a Super Stores programme, various badges, and a complex auto discounting feature together with a crazy haggle feature that didn’t end up seeing the light of day
A few other interesting bits that we played with included a Super Stores programme, various badges, and a complex auto discounting feature together with a crazy haggle feature that didn’t end up seeing the light of day
A few other interesting bits that we played with included a Super Stores programme, various badges, and a complex auto discounting feature together with a crazy haggle feature that didn’t end up seeing the light of day
@aamirkassim (he’s younger..) initially ran operations and then used his far superior people skills to attract and build a crazy good team and culture

Some continue to fight the good fight @BiGsAm, @averagejuju & @SeidonAlexis, whilst others have gone on to build many new things
@aamirkassim (he’s younger..) initially ran operations and then used his far superior people skills to attract and build a crazy good team and cultureSome continue to fight the good fight @BiGsAm, @averagejuju & @SeidonAlexis, whilst others have gone on to build many new things
@aamirkassim (he’s younger..) initially ran operations and then used his far superior people skills to attract and build a crazy good team and cultureSome continue to fight the good fight @BiGsAm, @averagejuju & @SeidonAlexis, whilst others have gone on to build many new things
@aamirkassim (he’s younger..) initially ran operations and then used his far superior people skills to attract and build a crazy good team and cultureSome continue to fight the good fight @BiGsAm, @averagejuju & @SeidonAlexis, whilst others have gone on to build many new things
@aamirkassim (he’s younger..) initially ran operations and then used his far superior people skills to attract and build a crazy good team and cultureSome continue to fight the good fight @BiGsAm, @averagejuju & @SeidonAlexis, whilst others have gone on to build many new things
Any thread today wouldn’t be complete without discussing remote working! We wrote about some of our early attempts in an October 2016 piece for @EntMagazineME

https://www.entrepreneur.com/article/283586 ">https://www.entrepreneur.com/article/2...
When I’m feeling nostalgic I wonder what may have been if we’d been able to raise the capital necessary to compete against Souq ( @AmazonAE today) or if we’d walked down a different path.. @mudassirsheikha https://abs.twimg.com/emoji/v2/... draggable="false" alt="👋" title="Waving hand" aria-label="Emoji: Waving hand">
And I’ll leave you with this gem

https://vimeo.com/228391609 ">https://vimeo.com/228391609...
And I’ll leave you with this gem https://vimeo.com/228391609...
And I’ll leave you with this gem https://vimeo.com/228391609...
You can follow @okassim.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
There are a lot of misconceptions about the Turkish diaspora in Germany. Since i just finished writing an essay about this topic I thought it's time to give other people
Read more
Las mejores calculadoras online en 2020A thread http://totumat.com/2020/11/26/las-mejores-calculadoras-online-en-2020/ Cuando se estudian asignaturas que requieren de cálculos complicados, nada mejor que contar con una buena calculadora.
Read more
Mitigating #ClimateChange is as much about taking up new techs as about leaving others behindMost studies focus on #coal's global downfall but another #energy tech decline is loomingRead my new
Read more