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Ally culture is trash. Too many people claiming they are one, but very few willing to get dirty.
Exhibit A: https://twitter.com/dylanthegypsy/status/1266025220860784640">https://twitter.com/dylantheg...
Allyship gets whittled down to taking sides for a common goal way to often, when the problems aren& #39;t as simple as & #39;equality& #39;. But what does equality mean through the eyes of the oppressed when compared to the oppressor?
It& #39;s deeper than just saying:
"equal pay,"
"better representation,"
"intersectionality,"
"doubling down on diversity,"
"leaning in."
Problems have roots, cause they& #39;re part of structures that benefit some at the cost of others.
"equal pay,"
"better representation,"
"intersectionality,"
"doubling down on diversity,"
"leaning in."
Problems have roots, cause they& #39;re part of structures that benefit some at the cost of others.
I get that a lot of my audience is people who work in media and marketing, so lets be clear: these issues are marketing issues. They& #39;re brand issues. They& #39;re not just solved by telling people, "Hey, our way of solving a crisis is flooding the streets with our product."
They& #39;re also not solved by looking at your executive peer and saying, "you did such a good job elevating the issue." That does nothing for people looking at you hoping their furlough turns into getting their job back, cause gainful employment helps provide for their families.
A cute solve in theory, but also not efficient: saying, "look to your employees because it doesn& #39;t need to be top-down, grassroots is the way forward." What happens a lot of times is people throw a lot of money to those solution-makers without taking on any of the labor attached.
People don& #39;t just need money to solve issues. They don& #39;t need benefactors, they need equal partners.
They need people who don& #39;t just say, "here you go, take it from here." They need people who ask, "what& #39;s the next step, and how do we do our part?"
They need people who don& #39;t just say, "here you go, take it from here." They need people who ask, "what& #39;s the next step, and how do we do our part?"
And it& #39;s not about what& #39;s marketable. When you think like that, all you& #39;re doing is showing that your ROI as an organization is more important than the burden taken on by those who are supposed to be most important to you: your employees.
There& #39;s a way to do business that& #39;s good *and* profitable.
That& #39;s equitable *and* cost-effective.
That& #39;s transparent *and* transformational.
That& #39;s innovative *and* intentional.
But that burden should fall on those who have the means to invest in and uplift those without.
That& #39;s equitable *and* cost-effective.
That& #39;s transparent *and* transformational.
That& #39;s innovative *and* intentional.
But that burden should fall on those who have the means to invest in and uplift those without.
There are people trying to solve this. I& #39;ll list three.
1) there& #39;s a new study out by @we_are_rosie, a marketing solution that seems to be owning the conversation from the future of work. There& #39;s good data, and dialogue worth diving into. https://therosiereport.com/ ">https://therosiereport.com/">...
1) there& #39;s a new study out by @we_are_rosie, a marketing solution that seems to be owning the conversation from the future of work. There& #39;s good data, and dialogue worth diving into. https://therosiereport.com/ ">https://therosiereport.com/">...
2) If you& #39;ve seen any news of major marketing events getting pushed back so they can either reconvene in person (with restrictions) or be cancelled, the @3PercentConf pulled its programming *forward* to July. Ridiculously admirable thinking. https://www.campaignlive.com/article/3-conference-unpack-the-future-work-9th-annual-event-july/1684434">https://www.campaignlive.com/article/3...
3) if you care about social good as an agency, brand or content creator, look into @Kindred: a conference that& #39;s trying to assemble brilliant minds to make tangible solutions for a new, genuinely conscious economy. https://kindred.live/ ">https://kindred.live/">...
