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Ally culture is trash. Too many people claiming they are one, but very few willing to get dirty.
Allyship gets whittled down to taking sides for a common goal way to often, when the problems aren't as simple as 'equality'. But what does equality mean through the eyes of the oppressed when compared to the oppressor?
It's deeper than just saying:
"equal pay,"
"better representation,"
"intersectionality,"
"doubling down on diversity,"
"leaning in."
Problems have roots, cause they're part of structures that benefit some at the cost of others.
"equal pay,"
"better representation,"
"intersectionality,"
"doubling down on diversity,"
"leaning in."
Problems have roots, cause they're part of structures that benefit some at the cost of others.
I get that a lot of my audience is people who work in media and marketing, so lets be clear: these issues are marketing issues. They're brand issues. They're not just solved by telling people, "Hey, our way of solving a crisis is flooding the streets with our product."
They're also not solved by looking at your executive peer and saying, "you did such a good job elevating the issue." That does nothing for people looking at you hoping their furlough turns into getting their job back, cause gainful employment helps provide for their families.
A cute solve in theory, but also not efficient: saying, "look to your employees because it doesn't need to be top-down, grassroots is the way forward." What happens a lot of times is people throw a lot of money to those solution-makers without taking on any of the labor attached.
People don't just need money to solve issues. They don't need benefactors, they need equal partners.
They need people who don't just say, "here you go, take it from here." They need people who ask, "what's the next step, and how do we do our part?"
They need people who don't just say, "here you go, take it from here." They need people who ask, "what's the next step, and how do we do our part?"
And it's not about what's marketable. When you think like that, all you're doing is showing that your ROI as an organization is more important than the burden taken on by those who are supposed to be most important to you: your employees.
There's a way to do business that's good *and* profitable.
That's equitable *and* cost-effective.
That's transparent *and* transformational.
That's innovative *and* intentional.
But that burden should fall on those who have the means to invest in and uplift those without.
That's equitable *and* cost-effective.
That's transparent *and* transformational.
That's innovative *and* intentional.
But that burden should fall on those who have the means to invest in and uplift those without.
There are people trying to solve this. I'll list three.
1) there's a new study out by @we_are_rosie, a marketing solution that seems to be owning the conversation from the future of work. There's good data, and dialogue worth diving into. https://therosiereport.com/
1) there's a new study out by @we_are_rosie, a marketing solution that seems to be owning the conversation from the future of work. There's good data, and dialogue worth diving into. https://therosiereport.com/
2) If you've seen any news of major marketing events getting pushed back so they can either reconvene in person (with restrictions) or be cancelled, the @3PercentConf pulled its programming *forward* to July. Ridiculously admirable thinking. https://www.campaignlive.com/article/3-conference-unpack-the-future-work-9th-annual-event-july/1684434
3) if you care about social good as an agency, brand or content creator, look into @Kindred: a conference that's trying to assemble brilliant minds to make tangible solutions for a new, genuinely conscious economy. https://kindred.live/
Kudos to people who know they have platforms to share with those in pain, those disenfranchised, those who deserve better and know there's a better way forward.
I'll try to do my part while I have a chance to.
I'll try to do my part while I have a chance to.
