The one thing the Lincoln Project is good at is leveraging thirst for this narrative into earned media. Everything else is pretty suspect. https://morningconsult.com/2020/05/28/lincoln-project-trump-mcconnell-ad/">https://morningconsult.com/2020/05/2...

Its highest and best use, to the extent that you think a good way to reform the GOP is to hollow out its relatively moderate ranks, is to convince anti-Trump voters not to split tickets on the next line. Well guess what--Trump paces basically every R candidate at this point.

If anything, by tying them to Trump, even negatively, you stand to help them consolidate GOP votes and grasp whatever coattails he has. More likely they& #39;ll just take credit for what was going to happen in a few races anyway.

But it& #39;s espedially amusing watching them go into KY and come at Cocaine Mitch. Again, same theme--glorified video press release for earned media and clout--but in this case trying to persuade Trump voters to support a Democrat. Not sure these guys are the right messenger...