Struggling to write meta descriptions?

This #ThreadThursday is for you. Let’s talk about the top tips for better #metadescriptions. 1/9

Meta descriptions are the brief snippet you’ll see under a page’s title in the SERPs. It’s used to describe what users will find when they link on the page. 2/9

Meta descriptions are also an ad to try and get people to click the link.

So, entice users in. Give them a reason to click. 3/9

Sometimes question and answer meta descriptions perform best. This is where you ask a question in the meta title, then answer it in the meta description while still enticing people in.

It might look like this: 4/9

You haven’t got a lot of space to work with here.

The ideal length is between 150-200 characters.

Any longer and the meta description won’t fit.
Any shorter and you’re missing a chance to do your page justice.

5/9

If you can, try and get your focus keyword at the beginning of your meta description.

But don’t keyword stuff!

You have so little characters, using them all on keywords is a waste. 6/9

Don’t use double quotes!

Google doesn’t recognise double quotes in meta descriptions. So if you use them, Google will cut them off.

For best practice, I’d avoid the quotes entirely. 7/9

Google may alter your meta descriptions. You should think of them as suggestions for what Google and the other search engines display.

They aren’t law – but if you don’t do them you’ll miss an opportunity for more clicks and traffic. 8/9

As long as the content is relevant and describes the page it’s leading to, you should be good.

Any other tips/comments? Leave them in this thread! 9/9