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Struggling to write meta descriptions?
This #ThreadThursday is for you. Let’s talk about the top tips for better #metadescriptions. 1/9
This #ThreadThursday is for you. Let’s talk about the top tips for better #metadescriptions. 1/9
Meta descriptions are the brief snippet you’ll see under a page’s title in the SERPs. It’s used to describe what users will find when they link on the page. 2/9
Meta descriptions are also an ad to try and get people to click the link.
So, entice users in. Give them a reason to click. 3/9
So, entice users in. Give them a reason to click. 3/9
Sometimes question and answer meta descriptions perform best. This is where you ask a question in the meta title, then answer it in the meta description while still enticing people in.
It might look like this: 4/9
It might look like this: 4/9
You haven’t got a lot of space to work with here.
The ideal length is between 150-200 characters.
Any longer and the meta description won’t fit.
Any shorter and you’re missing a chance to do your page justice.
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The ideal length is between 150-200 characters.
Any longer and the meta description won’t fit. Any shorter and you’re missing a chance to do your page justice. 5/9
If you can, try and get your focus keyword at the beginning of your meta description.
But don’t keyword stuff!
You have so little characters, using them all on keywords is a waste. 6/9
But don’t keyword stuff! You have so little characters, using them all on keywords is a waste. 6/9
Don’t use double quotes! Google doesn’t recognise double quotes in meta descriptions. So if you use them, Google will cut them off.
For best practice, I’d avoid the quotes entirely. 7/9
Google may alter your meta descriptions. You should think of them as suggestions for what Google and the other search engines display.
They aren’t law – but if you don’t do them you’ll miss an opportunity for more clicks and traffic. 8/9
They aren’t law – but if you don’t do them you’ll miss an opportunity for more clicks and traffic. 8/9
As long as the content is relevant and describes the page it’s leading to, you should be good.
Any other tips/comments? Leave them in this thread!
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Any other tips/comments? Leave them in this thread!
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