Right, that’s me chucking in the towel as a TO. I’d always planned to go out with a bang, but I guess 2020 had different plans.

I’ve been steering the ship for over a year, but I’ve been behind the scenes since prior to T7’s launch.

I’ve learned a lot. So here’s some lessons.
#1 Personal Connection is everything.

Take time to get to know everyone, their characters, and the games they play.

Like their tweets online, share their streams, and create spaces to engage.

It’s a community and it should feel that way. It doesn’t have to be super serious.
#2 Staff your team with people passion about The Community.

Having game specialists is cool and all, but they are often tunnel sighted. While they are good to represent the team, they rarely compromise.

If you truly want a scene to grow you need to care about the scene.
#3 Every game deserves a day in the sun.

What’s that, the prerelease PR was bad and the launch was a mess? Who cares. People will still be playing it. Potentially different people.

Welcome them through the door and see who they bring with them. More heads is always better.
#4 Use social media consciously.

Don’t just set up a SmashGG. Share the attendees when you can. Create a custom hashtag and follow it.

One of the greatest things to ever come of @B2FGlasgow was #ComeMIG. It was a meme that caught on hard, so much so that others copied it 👀.
#5 Engage better.

Being more present in social media is a common theme above, but I can’t stress how important it is.

Tell people what you’re doing, share pictures, so quick post tournament round ups, and share twitch clips.

It’s all another reason to follow The Scene.
#6 Prepare Everything

You might not have all the equipment in the world or the best equipment, but people recognise effort over equipment.

If you walk into a venue, drop off your money, and can instantly start playing, you’ll hear very few complaints.
#7 Let people help

Outsourcing is a great way to get Buy-In. I’m not saying hand some random who asked take care of your finances, but let players in the community seed.

If somebody wants to play a specific game and can provide a set up, encourage it.
There’s plenty more, but they are nuanced and wordy. I’ve already taken a lot of your time with this thread.

I’m sad that I couldn’t go out swinging, but I’m happy I swung as hard as I did in just over a year.

Fuck COVID, Support Your Locals.
You can follow @RG_Esler.
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