One of the biggest complaints the UK media had against H&M was their PR or lack of it. But notice each time H&M used statements to address specific issues. The statement stands on its own merit and there would be no need for back and forth.

Let's look at some of the world class PR moves from the palace that leaves us with 3 versions of the story often ending up with a Richard Kay masterpiece.

1. When Kate fell out with Rose Hanbury
2. William and his platonic suppers with Rose

3. William "I can no longer put my arm around Harry"
4. The plan to send #HarryandMeghan to Africa
5. The budget flight to Balmoral
6. When William was accuses of bullying Harry
7. Tatler and Catherine the Great

Now tell me
1. Who is obsessed with controlling their image?
2. Who is afraid of scrutiny?
3. Who colludes with the media for sycophantic coverage?