Read on Twitter
A perspective the post-pandemic eCom landscape and power structure
Breakdown
Breakdown
1/ Google & Search Prowess
Google has moved swiftly to grab revenue share as a wave of consumers have moved online
On April 21st they announced product listings on Google Shopping would be free of charge
Google's goal is to drive both Ad Rev and to capture upside on payments
Google has moved swiftly to grab revenue share as a wave of consumers have moved online
On April 21st they announced product listings on Google Shopping would be free of charge
Google's goal is to drive both Ad Rev and to capture upside on payments
2/ Social Commerce
April 28th: Shopify launched it's Shop App
May 19th: FB announced FB and IG Shops
It's clear that FB and Shop are aligning to own the Social Commerce space, which draws strength from Community, Discovery, and Aspiration across 2.6B Users and >1M Merchants
April 28th: Shopify launched it's Shop App
May 19th: FB announced FB and IG Shops
It's clear that FB and Shop are aligning to own the Social Commerce space, which draws strength from Community, Discovery, and Aspiration across 2.6B Users and >1M Merchants
3/ Marketplace
Amazon, Walmart, and Target will battle head-to-head to capture the broadest consumer base
The key to winning here is the loyalty proposition
Amazon: Prime Ecosystem
Walmart: Grocery and Proximity
Target: Private Label / Curation
Amazon, Walmart, and Target will battle head-to-head to capture the broadest consumer base
The key to winning here is the loyalty proposition
Amazon: Prime Ecosystem
Walmart: Grocery and Proximity
Target: Private Label / Curation
4/ Specialty
Domain expertise drives this eCom segment, and that expertise is grounded in higher degrees of specialized service than their competitors
Home Depot, Best Buy, Apple, and Wayfair position themselves as not only a retailer / marketplace but moreover a resource
Domain expertise drives this eCom segment, and that expertise is grounded in higher degrees of specialized service than their competitors
Home Depot, Best Buy, Apple, and Wayfair position themselves as not only a retailer / marketplace but moreover a resource
5/ Modern Luxury
Luxury has lost contextuality, once driven by social interaction and status. As such, luxury has forfeited pricing power.
As an outlet, Luxury will turn to Circular Commerce players which will grab dramatic market share in the coming months
Luxury has lost contextuality, once driven by social interaction and status. As such, luxury has forfeited pricing power.
As an outlet, Luxury will turn to Circular Commerce players which will grab dramatic market share in the coming months
6/ Payments
Payments and Credit have become a significant force in eCom. Network effects of payment networks are incredibly strong for consumers seeking a frictionless experience
The impact of which will create loyalty, and for the payment provider a greater share of revenue
Payments and Credit have become a significant force in eCom. Network effects of payment networks are incredibly strong for consumers seeking a frictionless experience
The impact of which will create loyalty, and for the payment provider a greater share of revenue
