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Every time I see Animal Planet's new logo, my heart feels a tinge of sadness. First, none of the energy from the old logo made it to the new logo. Second, a jumping elephant? 
Based on their new goal, a redesign was necessary, but they leaned in too hard on the children segment of their market.
It tried to design a family-friendly vibe, but veers off too hard on the kid's vibe and skips parents who grew up with a drastically different brand identity. Don't sleep on the power of nostalgia.
If you're redesigning a logo that spans a number of generations, make sure to ensure your logo cuts across all generations.
Phew...Looks like this will become a thread. 
The other omission they made was sterilising the new logo to the point it turned blue. Yes yes, I get the reference to the sky, but we're talking about animals here fam.
Except if they were going for a particular blue hue on the peacock's feathers 
. If they weren't, then its a naah 
. Every element in a logo must be included from a place of intention.
. If they weren't, then its a naah . Every element in a logo must be included from a place of intention.
Hereâs a task that might help in comprehending what we @akankadesign mean by feeling for the vibe of things. Close your eyes and imagine âanimals and a planetââŠor âanimals in a planetâ.
Does what you see *feel* like a blue jumping elephant? I'll read your mind - it doesn't.
Does what you see *feel* like a blue jumping elephant? I'll read your mind - it doesn't.
It doesn't capture the vibe (the energy) that animals are. Whatever you *felt* is what we call the vibe.
Everyone doesnât capture the vibe accurately, so people fall on different spectrums of getting it. The more you watch animals (in real life or online), the more you get the actual vibe of the exercise I asked you to do in my last tweet.
The law is simple.
The more you engage with a vibe, the more you're able to *feel* it.
That's because you're connecting with it.
NB: It's exactly why you've got to be intentional about the vibes you connect with.
The more you engage with a vibe, the more you're able to *feel* it.
That's because you're connecting with it.
NB: It's exactly why you've got to be intentional about the vibes you connect with.
Here's why it's more puzzling that they didn't get it right with Animal Planet...They did National Geographicâs logo - and it's brilliant!
That window is sublime. A window...a frame through which you can view the world's different natural vibes. Like...just feel these vibes.
That window is sublime. A window...a frame through which you can view the world's different natural vibes. Like...just feel these vibes.
The choice of that yellow is also on point. It feels natural...because it *is* natural. I mean...it's in the same color spectrum as the marigold in our garden. lol.
Their yellow: #FED41E
Our marigold yellow: #FECF00 https://twitter.com/ChineEzeks/status/1263689946390507520?s=20
Their yellow: #FED41E
Our marigold yellow: #FECF00 https://twitter.com/ChineEzeks/status/1263689946390507520?s=20
Let's go back to this image. Fam...look at the spectrum of vibes they covered in this shot. You can feel the heat of the desert, the frost of the snow, the lushness and warmth of the forest and the expansive vacuum of the moon's atmosphere.
One constant - the logo.
One constant - the logo.
Which reminds me...We need to do a redesign of the NTA logo as a case study on designing across generations. Like the NCDC infographic, we'll do it in real-time and share it on this thread. 
