The news corp stuff is quite shocking, cruel, and stupid. It is a bit late in the game to act like pivoting to digital will have benefits outside of the very, very immediate. Social is juiced, audience harder than ever to build unless you pay for it. Poor excuse for a bandaid.

they really are gonna double down on the ad model until there's really no juice. Rural and local news is the most obvious starting point for an industry that has to rebuild. And yet...

And that Sky News deal with WIN looks more and more pernicious each day. Already friends talk to me about their parents spouting off bullshit stories, parroting awful things. We are going to have some real problems in the future.