Read on Twitter
[Questions Thread] #WeTalkSessions - with @CamilleStorm
Hello Camille! We're super-excited to have this conversation with you today.
Hope you're doing good, and keeping safe?
Hello Camille! We're super-excited to have this conversation with you today.
Hope you're doing good, and keeping safe?
Our focus area for this conversation is around Marketing & PR Strategy for emerging creatives.
But before we go in-depth, how did you come to be focused on the Creative Industry?
Especially given your background is in core tech - Computer Science.
@CamilleStorm
But before we go in-depth, how did you come to be focused on the Creative Industry?
Especially given your background is in core tech - Computer Science.
@CamilleStorm
That's an interesting journey. We're grateful for you and all you've been able to pull off in the industry. 
Starting with A&R, do emerging/upcoming artists need A&R? If they do, how can they structure compensation/payment for A&Rs if they're on lean budgets? @CamilleStorm
Starting with A&R, do emerging/upcoming artists need A&R? If they do, how can they structure compensation/payment for A&Rs if they're on lean budgets? @CamilleStorm
After the creation process, artists would need to create a PR/Marketing Strategy for rolling out the music.
Is there a difference between PR and Marketing? And how should artists approach both if they're different? @CamilleStorm
Is there a difference between PR and Marketing? And how should artists approach both if they're different? @CamilleStorm
Focusing more on PR now, when an artist is designing/crafting a PR strategy, what are the key elements it should contain?
What needs to be put into consideration?
@CamilleStorm
What needs to be put into consideration?
@CamilleStorm
Budget - or the lack of one - is definitely one of the biggest hurdles creatives have.
How does one execute an optimized PR strategy on a lean budget?
Also, how does one decide which channels to focus on, and which to focus less on? Does data come in here? @CamilleStorm
How does one execute an optimized PR strategy on a lean budget?
Also, how does one decide which channels to focus on, and which to focus less on? Does data come in here? @CamilleStorm
How do you measure the success of a PR campaign?
What are the metrics that tell you how well your campaign is doing?
Also, how do you measure the return on money invested in PR? @CamilleStorm
What are the metrics that tell you how well your campaign is doing?
Also, how do you measure the return on money invested in PR? @CamilleStorm
Could you please go a little further in explaining what an EPK is? @CamilleStorm
Speaking about pitching to media platforms, how should an artist properly present themselves?
What determines what e-mails you open/respond to and which ones you don't?
What catches your eye and makes you interested in a pitch e-mail? @CamilleStorm
What determines what e-mails you open/respond to and which ones you don't?
What catches your eye and makes you interested in a pitch e-mail? @CamilleStorm
A lot of artists have asked about playlisting, of course.
How do emerging artists get their songs on major playlists?
What do you look out for in songs you pitch for playlisting? @CamilleStorm
How do emerging artists get their songs on major playlists?
What do you look out for in songs you pitch for playlisting? @CamilleStorm
Also, do you think playlisting is the master key, as many emerging artists seem to think?
How important should playlisting be in the holistic promotion strategy of an emerging artist in 2020? @CamilleStorm
How important should playlisting be in the holistic promotion strategy of an emerging artist in 2020? @CamilleStorm
