I've been really interested in how @jubileemedia and other production co's have adapted to producing content at home.

Here's a thread on my take:

These companies were renting large spaces for their trendy all-white, empty room aesthetic but now are relegated to the democratic webcam we all possess.

They've had to adapt to using zoom/video-chatting but due to this there are whole new opportunities are available.

All content produced is now globally-relevant. we’re all living in a similar situation due to self-isolation, relating to someone across the world has never been easier.

The ability to recruit people internationally. Before these production houses would source talent ask you to drive to their LA-based studios Now everyone is a call away!

More focus on audio since bad audio is hard to ignore. Jubilee and other's have made sure to make the audio really good and make due with relevant footage.

This all goes back to @JasonHitchcock's 'Minimum Viable Show' - basically describes how we’ve all been relegated to the same production equipment resulting in an equal leveling between the individual and the production studio. The new differentiator is the entertainment value.

With Tiger King’s bonus episode exclusively filmed on videochat and John Krasinski’s SGN getting sold to ViacomCBS, traditional media is realizing that production value doesn't really matter.

We will definitely see more shows take to zoom to pilot ideas.

@ljin18 covered something similar in her article about the Zoom Bachelorette. https://li.substack.com/p/zoom-bachelorette-minimum-viable?token=eyJ1c2VyX2lkIjoyMDU5MTgxLCJwb3N0X2lkIjo0Mjc0MjgsIl8iOiJSKzB3ZCIsImlhdCI6MTU5MDM4MzQ5MSwiZXhwIjoxNTkwMzg3MDkxLCJpc3MiOiJwdWItMzM3OSIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.zy_mTU1MI5R0FTWPgs6Vw2dPwPgDpd1uXgVMYVuuSNY

@TuckerDoss's 5-part Bachelor series on TikTok is the perfect example of this and I hope to see more like this in the future - I'm also trying to make some content like this.

For more content like this you can:

- Follow me (which is easy)
- Sub to my newsletter where I touch on this in more detail https://rohankumar.substack.com/p/how-cut-and-jubilee-have-adapted