One thing I learned from journalism school is how the general public has very little idea of how articles get produced behind the stage.
So here& #39;s a thread for some of my fintech and financial advice followers:
2/ Last week, a PR rep approached with a story idea about a fintech startup partnering with a custodian. It was an interesting angle and I pitched to editors and it was approved. Reported it out, but couldn& #39;t get the custodian to confirm, so it didn& #39;t run.
3/ Sometime later, the custodian reached out the apologize. They didn& #39;t get back to me because they weren& #39;t aware the fintech company was ready to announce or that their company name was being used to promote a startup. They weren& #39;t able to comment until they learned more.
5/ Reporters: You do no favors by publishing without verifying. I get deadline pressure, but without multiple and ideally diverse viewpoints, you& #39;re just doing free promotion. Trust in media is under assault, and we need to work together to fight back.
6/ Readers: Think about the media consume - are facts sourced? Are viewpoints examined critically? Were all parties given a chance to comment?

This is as important with national politics coverage as it is with trade news relative to your job.
7/ For sources: When I question, push back or even outright argue with you, it& #39;s not personal! Just want to get the best information I can for readers. Reporters aren& #39;t "haters," but it& #39;s also not our job to simplify amplify your marketing message.
8/ And for what& #39;s it worth - I& #39;ve made mistake in the past and will do so again in the future. But you can be sure that with every story I write, I did my best to question every narrative, verify with all parties involved, and get analysis from third-parties.
You can follow @ryanWneal.
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