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How to build a loyal following.
You know this already:
The online space is crowded. Many people are now competing for attention.
You may have wondered how you can get a slice of that attention and build a loyal following.
There really is no 'one-size-fits-all' approach.
You know this already:
The online space is crowded. Many people are now competing for attention.
You may have wondered how you can get a slice of that attention and build a loyal following.
There really is no 'one-size-fits-all' approach.
But these suggests should help you put your best foot out:
1. Curate the best content.
Google, Facebook, Twitter and YouTube are littered with content that sometimes don't meet the need of your audience
They must make make money from ads and advertisers must recoup their money
1. Curate the best content.
Google, Facebook, Twitter and YouTube are littered with content that sometimes don't meet the need of your audience
They must make make money from ads and advertisers must recoup their money
The content becomes repetitive, monotonous and completely 'salesey'
When you are able to bring in fresh ideas or new angles your audience will appreciate it.
2. Be authentic and unique.
I think the goal should not be the best or the person who does the most, but the person who
When you are able to bring in fresh ideas or new angles your audience will appreciate it.
2. Be authentic and unique.
I think the goal should not be the best or the person who does the most, but the person who
stands out.
The only thing no one else can copy is you!
If you let your uniqueness shine through, you will attract people who will follow you anywhere.
3. Understand that influence is now with the individual
Many years ago, brands made jndividuals, today the trend has shifted
The only thing no one else can copy is you!
If you let your uniqueness shine through, you will attract people who will follow you anywhere.
3. Understand that influence is now with the individual
Many years ago, brands made jndividuals, today the trend has shifted
Today brands look for individuals who can promote them.
The individual is now ever powerful.
Use Tacha and Mercy fans as examples
Recently, Spotify offered Joe Rogan $100million deal to have licence to his podcast
This means Joe Organ became the highest earner on the platform
The individual is now ever powerful.
Use Tacha and Mercy fans as examples
Recently, Spotify offered Joe Rogan $100million deal to have licence to his podcast
This means Joe Organ became the highest earner on the platform
earning more than every other musician on the platform.
And while you may think it is a bad deal, Spotify earned $5billion in 48 hours after the deal.
That is how powerful the individual is becoming.
Content producers who produce content that stirs conversation
And while you may think it is a bad deal, Spotify earned $5billion in 48 hours after the deal.
That is how powerful the individual is becoming.
Content producers who produce content that stirs conversation
and sets trends will see themselves signing huge deals as the world continues to embrace the power of the individual.
And what's more is that with the loyal following, you can monetise your brand and build multi-million business even if you do it all from your kitchen table.
And what's more is that with the loyal following, you can monetise your brand and build multi-million business even if you do it all from your kitchen table.
4. Don't try to serve everyone.
Your content will not appeal to every audience.
And that is fine.
You will eventually find people who will rave about what you and follow you.
And as long as you keep your content unique and thought-provoking, they will stay.
Your content will not appeal to every audience.
And that is fine.
You will eventually find people who will rave about what you and follow you.
And as long as you keep your content unique and thought-provoking, they will stay.
5. Learn the art of storytelling.
Till the world comes to an end, storytelling will continue to have the power to move people.
It gives a Human touch to your content.
When your content makes people swing from one emotional extreme to another, it keeps you top of their mind.
Till the world comes to an end, storytelling will continue to have the power to move people.
It gives a Human touch to your content.
When your content makes people swing from one emotional extreme to another, it keeps you top of their mind.
You probably saw how Acrimony trended on this space.
The emotional story telling kept storing conversations.
6. Stay consistent.
Many things are fighting for the attention of your followers.
You need to constantly be in their faces and in their minds.
The emotional story telling kept storing conversations.
6. Stay consistent.
Many things are fighting for the attention of your followers.
You need to constantly be in their faces and in their minds.
Consistency will reward you more than bursts of hardwork.
7. Build trust with your community
You do this by creating a system where they expect something from you and you meet that expectation.
This could be a program, a regular newsletter, a weekly exposé etc.
7. Build trust with your community
You do this by creating a system where they expect something from you and you meet that expectation.
This could be a program, a regular newsletter, a weekly exposé etc.
Finally:
Remember this:
In all of this, the goal is not to lose your life at the expense of the people you serve.
Above all, have fun doing this.
Don't crack your skull trying to build an audience or make people like you.
The beauty of a personal brand is in unforced love!
Remember this:
In all of this, the goal is not to lose your life at the expense of the people you serve.
Above all, have fun doing this.
Don't crack your skull trying to build an audience or make people like you.
The beauty of a personal brand is in unforced love!
