A paradox with respect to Religion

Religious people often tend to "oversell" religion
Overstate its merits

This ironically strengthens the arguments of atheists

If the case made is more modest, you will find more buyers

Especially in this age of "science" and "reason" which is so prone to scientism

If you make arguments like - "Chant this stotra everyday, it will keep your troubles away", you make a bad case

Rather if you just lead by example by chanting the stotra daily and position it as a source of cultural / ritual discipline, then it is more likely that more people will be drawn to it as a cultural marker / statement

Another e.g.

So many people in India blithely say - "Ved mein sab kuch hai"

Arre...waise bolenge, to hasenge log

Instead you study Shruti keenly and articulate what's timeless about it and skip the "not so timeless" bits, you will catch more attention