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You have an audience, every day.
And you can inspire, entertain or move them with your words.
An audience of 10,000, your co-workers or your kids
Tell a good story once & you have an audience for life.
A THREAD, inspired by 1 of the highest rated @TEDx talks of all time
And you can inspire, entertain or move them with your words.
An audience of 10,000, your co-workers or your kids
Tell a good story once & you have an audience for life.
A THREAD, inspired by 1 of the highest rated @TEDx talks of all time
The Magical Science Of Storytelling - David JP Phillips
As all good Storytelling talks should, they start with a story.
As all good Storytelling talks should, they start with a story.
This one, the Significant Objects story tells of Journalist Rob Walker who turned $129 worth of eBay items in to $8,000 through re-writing their "story" with the help of professional authors.
If you'd like to find out HOW, read on (link to the story appears at the end)
If you'd like to find out HOW, read on (link to the story appears at the end)
If I told you it was all to do with emotion, you wouldn't be surprised.
But how exactly, can YOU harness the power of human emotion to tell compelling stories?
Well, with a little science in your back pocket, it's easier than you think.
It all starts with The Angels Cocktail
But how exactly, can YOU harness the power of human emotion to tell compelling stories?
Well, with a little science in your back pocket, it's easier than you think.
It all starts with The Angels Cocktail
The Angels Cocktail - 3 chemicals responsible for inducing a variety of emotions:
Dopamine
Oxytocin
Endorphins
Let's take a sneak peek at each one.
Dopamine
Oxytocin
Endorphins
Let's take a sneak peek at each one.
Dopamine
Can increase:
Focus
Motivation
Memory
How can you increase the Dopamine levels in your audience?
Can increase:
Focus
Motivation
Memory
How can you increase the Dopamine levels in your audience?
Suspense
Leaving parts out & loose ends
Cliff-hangers
The beauty is that ALL stories induce dopamine by creating expectation from an audience, who place themselves WITHIN the scenario, imagining what will happen next.
In this case, next is:
Oxytocin
Leaving parts out & loose ends
Cliff-hangers
The beauty is that ALL stories induce dopamine by creating expectation from an audience, who place themselves WITHIN the scenario, imagining what will happen next.
In this case, next is:
Oxytocin
Oxytocin can increase:
Generosity
Trust
Connection
Relaxation
How can you increase the oxytocin levels of your audience?
Generosity
Trust
Connection
Relaxation
How can you increase the oxytocin levels of your audience?
Empathy
Be vulnerable
Tell everyday stories of triumph or sadness
Empathy makes your audience feel more HUMAN. Re-introduce them, to themselves.
To complete the angels cocktail, you will need one more chemical.
Be vulnerable
Tell everyday stories of triumph or sadness
Empathy makes your audience feel more HUMAN. Re-introduce them, to themselves.
To complete the angels cocktail, you will need one more chemical.
Endorphins
Put simply, they make us feel good!
They best way of doing this?
Put simply, they make us feel good!
They best way of doing this?
Laughter!
Endorphins makes your audience more relaxed & creative.
Condition them to feel happy, with you.
There is another secret though, as to why these techniques work so well.
All the more reason to have another drink
Endorphins makes your audience more relaxed & creative.
Condition them to feel happy, with you.
There is another secret though, as to why these techniques work so well.
All the more reason to have another drink
The Devil's Cocktail
Ingredients:
Cortisol
Adrenaline
Why are these important?
They are related to STRESS. Intolerance. Irritability.
AND many people are walking around in this state already.
With your story, you can be the one to relieve your audience's STRESS.
Ingredients:
Cortisol
Adrenaline
Why are these important?
They are related to STRESS. Intolerance. Irritability.
AND many people are walking around in this state already.
With your story, you can be the one to relieve your audience's STRESS.
Tell stories that use the ANGEL's COCKTAIL to reduce the effects of the Devil's.
Use Functional Storytelling
Do these 3 things:
1- Believe that you can tell a good story,
Most people don't.
2- Write down your stories.
You'll find you have 3-4 times more than you thought
Use Functional Storytelling
Do these 3 things:
1- Believe that you can tell a good story,
Most people don't.
2- Write down your stories.
You'll find you have 3-4 times more than you thought
3- Index them
The ones that create suspense - Dopamine
The ones that make people laugh - Endorphins
The ones that make people feel empathy - Oxytocin
Next time you tell a story, pick one that will release the hormone that will get you the desired effect from your audience.
The ones that create suspense - Dopamine
The ones that make people laugh - Endorphins
The ones that make people feel empathy - Oxytocin
Next time you tell a story, pick one that will release the hormone that will get you the desired effect from your audience.
One last thing:
Our brain is most adapted to the oldest form of communication.
Verbal Storytelling.
Don't neglect the power of YOUR ability to tell a compelling story.
Thank you, if you liked this please RT the original Tweet in the thread.
All links
Our brain is most adapted to the oldest form of communication.
Verbal Storytelling.
Don't neglect the power of YOUR ability to tell a compelling story.
Thank you, if you liked this please RT the original Tweet in the thread.
All links
