Just saw a job posting with this line: "The Communications Director must be able to meet the demands of the job that consists of 55+ hours a week." So... thank you for your honesty, but a) is it really 55+ or actually more? and b) maybe invest a little more and hire 2 staff?

Comms is crucial in pretty much every field, yet it's almost always under-invested in. Low pay & under-appreciation means often you miss out on the best talent, and good staff are often burned out due to long hours and overwork.

You should never hire people (in comms or any role) for a job that you know cannot be done by them in < 45 hours per week, on average. It sets you both up for failure.

Maybe you get 1 good year, if you're lucky. After that, burnout will start cutting into productivity. Morale will be low. And meeting expectations will take ever-more out of that person. It's a bad business model. Kind of the norm these days, but still profoundly anti-human.