utility (a thread)

Def: the state of being useful, profitable, or beneficial

In economics, utility refers 2 the enjoyment/satisfaction a person gets from the choices they make

Utility theory assumes that people will make decisions that provide maximum utility/satisfaction
1/11
2/11

Expected utility refers to the satisfaction a person EXPECTS to get from a choice they make

Utility can help explain why some people will never give up certain choices, even though those choices might otherwise be perceived as 'wrong' by others
3/11

(Expected)Utility explains why an individual may have certain preferences, e.g.
- choose to buy a R500k german sedan over a R100k cheapie
- choose to buy coffee instead of making it at home
- choose a R5 000 denim over a R150 one
- investing over consumption
4/11

- consumption over investing
- renting over buying
- travel over saving/investing
- paying off a bond early over investing
- hold certain shares over others
- A broker over DIY
- etfs over individual stock picks
- SPF15 sunscreen over SPF50 sunscreen
- etc
5/11

(Expected)Utility can help explain why some people will never give up certain choices

The association with each choice is purely subjective.
There is no right or wrong choice
6/11

Utility doesn't always have to monetary. Non-monetary utility explains decisions that may not make financial sense. The satisfaction from a specific choice can bring greater satisfaction than the price paid for that product/choice. Think of the say "reward yourself"
7/11

The main downside of utility is that the choices one makes tend to be restricted to the 'known outcomes', which means EVERY decision a person makes is totally subjective. This often gets mistaken for ignorant, wrong or "stupid" decisions
8/11

Can you really blame a person who makes a decision based only on what they know?

And what do they know?! Can that easily be established?

People make the best decisions based the information they possess at a point in time
9/11

As more information becomes known about the alternatives, the more likely a person is to change their decision if the (expected)utility associated with the 'new' information(or outcome) is perceived to be higher than one of a previous decision
10/11

So how does a person expand on known information and possible choices?
- Be Open
- Read: information and knowledge are key
- Learn new things everyday
- Learn what others are doing, where their journey started, what they are hoping to achieve, etc.
11/11

Life has no certainties, just probabilities

While being around like-minded people is important, don't ignore those from different walks of life. What you can learn from these individuals may surprise you...

"When you know better, you do better"

(END)
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