The most important thing I realized about writing blog posts and articles is that it doesn't really matter what your readership is from a total number perspective - it matters if you're reaching your target audience. All it takes is one influential person to find it. https://twitter.com/tomoldham19/status/1265482538132398080

Smart people read. People who make decisions read. Does it matter if you have 10,000 readers who have no purchasing power and no influence if you turn off a single top-tier college coach?

Lastly, writing posts and articles can be more for yourself than anyone else. I refer back to posts I've made ten years ago (just did with @doublexcanflex). It's a valuable archive of information. You also improve - do you want to write a book some day? Start writing blogs now.