Read on Twitter
I& #39;ll respond to this in a thread, so I have more room.
@DataDistribute @Charlemagne_03 @LivesMorgoth @RoyalEndeavour @Semiogogue https://twitter.com/GhostofShirgar/status/1265417001234763778">https://twitter.com/GhostofSh...
@DataDistribute @Charlemagne_03 @LivesMorgoth @RoyalEndeavour @Semiogogue https://twitter.com/GhostofShirgar/status/1265417001234763778">https://twitter.com/GhostofSh...
First off. Excellent clip. Timely, no less. And quite sensible.
I& #39;ll cover here a number of interrelated issues that come to mind. For those who don& #39;t know, my background is branding and communications, which is the sharp tip of ANY influence project.
I& #39;ll cover here a number of interrelated issues that come to mind. For those who don& #39;t know, my background is branding and communications, which is the sharp tip of ANY influence project.
First point, the primal basis for everything, is raising a banner. Banner=Brand. The banner identifies the project to those without (first impressions are everything) as well as integrating & directing the concerted cooperative efforts of those who march beneath it. Those within.
The banner must (almost) simultaneously effect a number of things: be noticed; be recognizable; trigger contextualization; be accepted.
Moving from form to content it must not be presented in such a fashion that nobody wants to be associated with it.
It must be RESPECTABLE
Moving from form to content it must not be presented in such a fashion that nobody wants to be associated with it.
It must be RESPECTABLE
Only if/when a respectable banner is raised – one that triggers attention, recognition, intended associations, and acceptance – can one approach & #39;the elites& #39;, a category that includes not only investors, but also – critically – LAWYERS. We& #39;ll likely need some pro bono at first.
Beyond this there& #39;s the & #39;less sexy& #39; but just as critical dimension of planning, with particular attention to *ordinal* planning, which can only emerge as a result of taking the time to envision an entire trajectory, a complete vision of strategy.
The difficulty in envisioning (and communicating; cf. aforementioned banner raising & branding) an entire trajectory & strategy can be summarized in that most laconic & complete summary of communications challenges: "I would& #39;ve written you a shorter note, but I didn& #39;t have time"
Only when a banner/brand has been established (and it has been painstakingly crafted to exude respectability) as well as an entire vision of what& #39;ll happen – AND IN WHAT ORDER – can one begin to approach & #39;elites& #39;, which will still entail a whole set of identification exercises...
WHO are we approaching and WHY? And in what order? It& #39;s like cooking a dish. If you don& #39;t know what the hell you& #39;re going to do, and in what order, and what you& #39;ll need for each step, and if you haven& #39;t prepped everything, you& #39;ll fuck everything up. How many chances will you get?
This is just quick & #39;off the cuff& #39; thinking. But this is what I do for a living. Launching any brand is simply raising a banner. And I& #39;ve got long experience w/ many aspects of it. Despite being willing to discuss advertising for fun, that& #39;s far downstream from the work I now do.
Happy to discuss this further. Might be interesting to get the various people together for a live stream to discuss further :)
