Read on Twitter
I'll respond to this in a thread, so I have more room.
@DataDistribute @Charlemagne_03 @LivesMorgoth @RoyalEndeavour @Semiogogue https://twitter.com/GhostofShirgar/status/1265417001234763778
@DataDistribute @Charlemagne_03 @LivesMorgoth @RoyalEndeavour @Semiogogue https://twitter.com/GhostofShirgar/status/1265417001234763778
First off. Excellent clip. Timely, no less. And quite sensible.
I'll cover here a number of interrelated issues that come to mind. For those who don't know, my background is branding and communications, which is the sharp tip of ANY influence project.
I'll cover here a number of interrelated issues that come to mind. For those who don't know, my background is branding and communications, which is the sharp tip of ANY influence project.
First point, the primal basis for everything, is raising a banner. Banner=Brand. The banner identifies the project to those without (first impressions are everything) as well as integrating & directing the concerted cooperative efforts of those who march beneath it. Those within.
The banner must (almost) simultaneously effect a number of things: be noticed; be recognizable; trigger contextualization; be accepted.
Moving from form to content it must not be presented in such a fashion that nobody wants to be associated with it.
It must be RESPECTABLE
Moving from form to content it must not be presented in such a fashion that nobody wants to be associated with it.
It must be RESPECTABLE
Only if/when a respectable banner is raised – one that triggers attention, recognition, intended associations, and acceptance – can one approach 'the elites', a category that includes not only investors, but also – critically – LAWYERS. We'll likely need some pro bono at first.
Beyond this there's the 'less sexy' but just as critical dimension of planning, with particular attention to *ordinal* planning, which can only emerge as a result of taking the time to envision an entire trajectory, a complete vision of strategy.
The difficulty in envisioning (and communicating; cf. aforementioned banner raising & branding) an entire trajectory & strategy can be summarized in that most laconic & complete summary of communications challenges: "I would've written you a shorter note, but I didn't have time"
Only when a banner/brand has been established (and it has been painstakingly crafted to exude respectability) as well as an entire vision of what'll happen – AND IN WHAT ORDER – can one begin to approach 'elites', which will still entail a whole set of identification exercises...
WHO are we approaching and WHY? And in what order? It's like cooking a dish. If you don't know what the hell you're going to do, and in what order, and what you'll need for each step, and if you haven't prepped everything, you'll fuck everything up. How many chances will you get?
This is just quick 'off the cuff' thinking. But this is what I do for a living. Launching any brand is simply raising a banner. And I've got long experience w/ many aspects of it. Despite being willing to discuss advertising for fun, that's far downstream from the work I now do.
Happy to discuss this further. Might be interesting to get the various people together for a live stream to discuss further :)
