Thread by @YS, "But I don't want to be too niche!"This is a YouTube channel [...]

Youssef • I Teach Web Design

"But I don& #39;t want to be too niche!"

This is a YouTube channel dedicated to welding.

They have 506k subs on YouTube.

BTW, their website is http://Weld.com"> http://Weld.com

" http://Weld.com"> http://Weld.com " is also their brand name, so they have a lot of equity in the name.

But their site so ugly and bland. A good designer could really help these guys.

Welding is a visually interesting practice.

• White Light
• Yellow Fire
• Blue Electricity
• Sharp Sparks

All of this could be leveraged to get customers excited about the brand, but nope. Very bland.

A missed opportunity.

Also...

Whenever a website has "Designed by..." in the footer, you can guarantee their website is underperforming.

I tweeted about this last October.

Also, this http://Welding.com"> http://Welding.com a competitor of http://Weld.com"> http://Weld.com .

So, how would I do outreach?

Simple.

Hedge.

Start with http://Welding.com"> http://Welding.com

Create a strategy to leapfrog http://Weld.com"> http://Weld.com (not hard)

If they say "no", sell it to http://Weld.com"> http://Weld.com

Weld.com - Homepage

Welding education taught by welders for welders! Learn how to weld pipe, structural steel, MIG, TIG, Stick, Flux Core and more!

http://Welding.com

If they both say "no" then...

• No intro was sourced
• Outreach was rushed
• Or everything I know about web design is a lie

This is an easy $10-100k project.

(Range based on their needs / expectations)

I& #39;d love to see what they could do if they went all in.

Btw, this is exactly how I source new clients.

I don& #39;t do spammy mailers or job boards.

I& #39;ve spent years studying the market to identify how I can help. Now, there& #39;s probably not a single business I can& #39;t help in some way; it& #39;s just about whether there& #39;s a fit or not.

You can follow @YS.

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