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Before HBO Max launches, it& #39;s worth spending some time to understand how truly, truly great HBO is at making content.
3% of original series, 10% of Emmy applications, 25% of nominees, 70% of wins since 2014
As many hits as Netflix, but 80% fewer shows
https://www.matthewball.vc/all/contentcarscomparisons">https://www.matthewball.vc/all/conte...
3% of original series, 10% of Emmy applications, 25% of nominees, 70% of wins since 2014
As many hits as Netflix, but 80% fewer shows
https://www.matthewball.vc/all/contentcarscomparisons">https://www.matthewball.vc/all/conte...
2/ Reflection of it& #39;s inordinate skill in picking content (who else would have passed on even a horrid & #39;Thrones& #39; spinoff?!), developing ideas, managing production, attracting talent (it& #39;s the "preferred" network), building a consumer brand
Result also most profitable single net
Result also most profitable single net
3/ HBO Max is an attempt to build a much broader offering around that content + capability. And today, the teams remain separate, HBO still at work + overpoweringly good at content
But there& #39;s a reason HBO/Showtime/Starz/Epix all maed at 30% of homes + Netflix is over 55%
But there& #39;s a reason HBO/Showtime/Starz/Epix all maed at 30% of homes + Netflix is over 55%
4/ Remember, too, that when HBO Now launched the goal was to go from 30MM to 45-50MM. It hit 35MM, mostly because US added 10MM homes. And this was despite Thrones!
Netflix is after every genre/format/style/quality style every viewer. HBO was not. That& #39;s limiting
Netflix is after every genre/format/style/quality style every viewer. HBO was not. That& #39;s limiting
5/ "Do people want HBO Max" is like asking "do people want TV"
Average household watches 8 DE-DUPLICATED hours per day.
Netflix has 12% of this time nationally
More Pay-TV implodes, the greater the need to find a new home for that TV time. HBO Max is arguably a top 1 answer.
Average household watches 8 DE-DUPLICATED hours per day.
Netflix has 12% of this time nationally
More Pay-TV implodes, the greater the need to find a new home for that TV time. HBO Max is arguably a top 1 answer.
6/ HBO regularly has movies like "Sharkboy and Lava Girl in 3D", "Dude Where& #39;s My Car" and... below... In its catalogue
Putting & #39;Friends& #39; + & #39;West Wing& #39;, two of the lost acclaimed beloved shows of their generation (+ from creators who later made for HBO), on Max.. Isn& #39;t harm
Putting & #39;Friends& #39; + & #39;West Wing& #39;, two of the lost acclaimed beloved shows of their generation (+ from creators who later made for HBO), on Max.. Isn& #39;t harm
7/ "But what about Big Bang Theory". Okay, but...
Putting BBT on at 9PM live on Sunday instead of "The Deuce" (watch it!)
=/=
Making BBT available at $0 incremental fee, recommended if of interest and otherwise buried
Putting BBT on at 9PM live on Sunday instead of "The Deuce" (watch it!)
=/=
Making BBT available at $0 incremental fee, recommended if of interest and otherwise buried
