We talk a lot about growth, marketing, SEO & all the fun sides of #startups and #entrepreneurship, but there& #39;s more to online business than that.

Let& #39;s take a crash course in financial statements, shall we?

THREAD
The 3 financial statements businesses issue to report their financial performance are:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Keycap digit one" aria-label="Emoji: Keycap digit one"> Cash Flow Statements
https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Keycap digit two" aria-label="Emoji: Keycap digit two"> Balance Sheets
https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Keycap digit three" aria-label="Emoji: Keycap digit three"> Income Statements

@freshbooks has a good tutorial on how to read each of these statements. https://www.freshbooks.com/blog/financial-statements

https://www.freshbooks.com/blog/fina... href="https://twtext.com//hashtag/Accounting"> #Accounting #SmallBusiness
2. BALANCE SHEET
2a) "A balance sheet is a statement of the financial position of a business that lists the assets, liabilities, and owner& #39;s equity at a particular point in time... The balance sheet illustrates your business& #39;s net worth." - @thebalance

https://www.thebalancesmb.com/balance-sheet-definition-2946947">https://www.thebalancesmb.com/balance-s...
2b) That image looks complicated but most small online businesses, even #ecommerce, won& #39;t have as many spending categories. Keep it simple. A balance sheet simply summarizes:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Small orange diamond" aria-label="Emoji: Small orange diamond">What you own
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Small orange diamond" aria-label="Emoji: Small orange diamond">What you owe

@Bench walks you through the steps to make one: https://bench.co/blog/accounting/balance-sheet/">https://bench.co/blog/acco...
2c) One of the best graphics we& #39;ve seen for a simple balance sheet is this one from @WaveHQ.

https://www.waveapps.com/blog/accounting-and-taxes/balance-sheet-example">https://www.waveapps.com/blog/acco...
3. INCOME STATEMENT
3a) An income statement displays the company’s revenue, costs, gross profit, selling and administrative expenses, other expenses and income, and taxes paid. In other words, it shows profits and losses. Here& #39;s a @CFI_education guide:

https://corporatefinanceinstitute.com/resources/knowledge/accounting/income-statement/">https://corporatefinanceinstitute.com/resources...
3c) There& #39;s a fantastic image from @ForDummies that illustrates the relationship between items in an income statement and items in a balance sheet. They& #39;re closely related, but they report different financial accounting information about your business.

https://www.dummies.com/business/accounting/connecting-the-income-statement-and-balance-sheet/">https://www.dummies.com/business/...
4. MAKING FINANCIAL STATEMENTS
4a) Financial statements are created in 3 different ways:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Keycap digit one" aria-label="Emoji: Keycap digit one">With software
https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Keycap digit two" aria-label="Emoji: Keycap digit two">By a bookkeeper
https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Keycap digit three" aria-label="Emoji: Keycap digit three">By an accountant
4b) You can make these fundamental financial statements yourself with Excel. @Vertex42 has pre-built templates for each statement type:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> https://www.vertex42.com/ExcelTemplates/cash-flow-statement.html
https://www.vertex42.com/ExcelTemp... class="Emoji" style="height:16px;" src=" https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> https://www.vertex42.com/ExcelTemplates/balance-sheet.html
https://www.vertex42.com/ExcelTemp... class="Emoji" style="height:16px;" src=" https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> https://www.vertex42.com/ExcelTemplates/income-statement.html">https://www.vertex42.com/ExcelTemp...
4d) If you& #39;d rather focus on making money instead of tracking money, hire a bookkeeper. @Bench is one of the best online bookkeeping services. We haven& #39;t used them but they& #39;re very highly rated.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐️" title="Medium star" aria-label="Emoji: Medium star">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐️" title="Medium star" aria-label="Emoji: Medium star">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐️" title="Medium star" aria-label="Emoji: Medium star">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐️" title="Medium star" aria-label="Emoji: Medium star">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐️" title="Medium star" aria-label="Emoji: Medium star"> https://bench.co/ ">https://bench.co/">...
4e) You can also hire a bookkeeper on #freelance sites, like @Upwork.

https://www.upwork.com/freelance-jobs/bookkeeping/

Bookkeepers">https://www.upwork.com/freelance... are less expensive than accountants, so it& #39;s common to outsource to a bookkeeper throughout the year, then handoff your records to your business accountant at EOY.
4f) Accountants verify and analyze your data to generate reports, perform audits & prepare records, like tax returns. If your accountant does your #SmallBusiness bookkeeping, you might be paying too much. @BNDarticles explains here:

https://www.businessnewsdaily.com/15-accountant-bookkeeper-differences.html">https://www.businessnewsdaily.com/15-accoun...
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