Why is it so hard to make a sale? You might ask.

You think your product have the potential YET people aren't buying it!

Well then, let me tell you some of the things I learned from my mentor. No links on this thread, just pure value.
You have to understand your audience.

Who are you writing your sales copy to?

What do you think would make them stop for a while and listen to what you can offer?

What about... you join the conversation that's already happening on the back of their mind.
Let me introduce to you a famous copywriting formula. AIDA.

Attention
Interest
Desire
Action
If you noticed, I started this thread with a question most of my target audience-- sellers who are struggling to make a sale, are asking themselves.

Now that you've read it on my post, you click the thread in hopes of finding a solution to your problems.
That is how you get their ATTENTION. After getting to know your audience, you will be able to identify their problems.

Now after you got their attention, you have to spark their INTEREST. How? By giving some tips on how they can solve their problems.
After that, you introduce your product or service that can help them solve their problems right away or easily.

Get them to picture themselves benefiting from your product. Make them DESIRE your offer.
And lastly, encourage them to take ACTION.

Another formula is the

Market + Offer + Words = $$$
You have to market your OFFER to the right AUDIENCE with the best COPY.

If you are going to sell water, to whom would you sell it?

To your classmate or to a THIRSTY MAN on a desert?

If someone else is selling water to the thirsty man, what can you do to make him buy from you?
It is extremely hot on the desert. So if you are selling an ice cold water, then that is the OFFER he can benefit more from. He would choose it without blinking.
I hope you learn a thing or two from this thread. I haven't been posting much lately due to personal reasons, but here is another free value for you guys! Thank you for 442 followers! You rock. 🔥✨
You can follow @caskatching.
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