THE FUTURE OF CONTENT

You might have heard the news last week on 21st May when @WSJ reportedly published a deal worth more than $100m between @Spotify and popular podcaster @joerogan to exclusively migrate his 11 year old podcast "Joe Reagan Experience" to Spotify

THREAD

Basically @joerogan is moving entirely his podcast from Youtube, and @iTunes exclusively to @Spotify by end of the year 2020.

What does this mean?

There's no other place you can get Joe Reagan content except on Spotify.

It means also that @Google and @Apple lose in this deal

Guess what? Spotify is making a video component specifically for Joe Reagan (they do not have it right now).

So who won here apart from Joe Reagan? Obviously Spotify. How?

You will be shocked when we dive deeper in numbers.

Let me analyse for you how the marketplace works

Let us take a look at this: What does it mean to the marketplace? A couple of things.

If you guys remember Donald Sterling or you might not have heard from him or it is been a while.

Steve Ballmer bought The Clippers from Donald Sterling for $2.2 Billion.

Here is a story:

Donald Sterling bought the San Diego Clippers years ago before they became LA Clippers.

Guess how much?

Donald Sterling paid $12.5 million and he sold it to Ballmer for $2.2 billion.

Why does this have to matter to you?

The day Ballmer bought The Clippers for $2.2 billion, the following day, they said my people who owned teams joined the billionaires club.
Why?
Because every team in @NBA 's valuation went up.

What does this have to do with Joe Reagan?

It is like you live in a neighbourhood where you bought a house for $100k and 2 years later, the house next to yours with same size and details is sold for $1m.

Your house valuation goes up that same day. You apparently also make some money.

I hope this is clear and obvious.

Joe Reagan officially showed the value of content creators worldwide.

It means @Spotify is willin to pay guys like him a spectacular huge amount of money.

Over 1500 podcasts'll be moved to Spotify and if you want to access Joe Reagan content, you will be obliged to move there.

Let us get back to our numbers.

From May 19th to May 20th, Spotify stocks increased from $168.43 to $189.80, just one day after the deal with Joe Reagan was announced.

Spotify made 17.5% in 48 hours. Spotify on May 18th was worthy $30.53B and May 21st, it was worthy $35.29B.

Spotify gave away $100m contract to Joe Reagan and made $5B in 48 hours just.

Thanks to Spotify leadership to show the value of content creators without limiting their creativity. Joe Reagan will talk as much as he likes and whatever he prefers. The contact says unlike Youtube.

All millions that enjoyed Joe Reagan content will access them freely to Spotify and viewership will increase on the platform.

Spotify made a very strategic move. Youtube lost in a way that it limits creators. So many lessons to learn

Anytime you go to war, and let us assume you are fighting the gang.

Strategically in military, you don't go fighting the average and regular guys at the bottom. You go to the main guy and fight him big time and knock the leader down out of the gang and automatically you win.

Not only do you win, but also gain the respect of everybody.

Spotify did not go to number 10 podcaster. It is like they told Youtube, we're going to take the best player from you and his name is Joe Reagan and he's going to come to us.

Content creators are happy, I guess.

Literally this deal has proven the worthy of content creators.

Every content creator market value anywhere in the world has gone up. If you're a content creator and was charging $100 your client, then you should charge more from today.

Your market value has gone up.

Here's my prediction:

In 5 to 10 years, another podcaster, Vlogger or content creator will sign a billion dollar deal.

The market has been set and everyone is getting and understanding the value of creating content.

Chao!!!