Read on Twitteris it time... to build more (vertical) search engines?
aka a few thoughts on why I think NYT Cooking may be one of the most important ~publishing things~ from the 2010s
One thing I didn& #39;t realize... NYT Cooking is now over five years old!!!
It& #39;s a sign of a good product when you can& #39;t remember how long you& #39;ve had it, but it still feels fresh and exciting.
For those who want some nostalgia, the April 2015 press release https://www.nytco.com/press/nyt-cooking-now-available-as-app-for-iphone/">https://www.nytco.com/press/nyt...
It& #39;s a sign of a good product when you can& #39;t remember how long you& #39;ve had it, but it still feels fresh and exciting.
For those who want some nostalgia, the April 2015 press release https://www.nytco.com/press/nyt-cooking-now-available-as-app-for-iphone/">https://www.nytco.com/press/nyt...
Also... plz read this Times blog post about structured recipe data (it& #39;s more valuable than the entire Innovation Report)
How the NYT launched Cooking by making sense of its mess of data: 17,507 recipes, 67,578 steps, 142,533 tags and 171,244 ingredients https://open.blogs.nytimes.com/2015/04/09/extracting-structured-data-from-recipes-using-conditional-random-fields/">https://open.blogs.nytimes.com/2015/04/0...
How the NYT launched Cooking by making sense of its mess of data: 17,507 recipes, 67,578 steps, 142,533 tags and 171,244 ingredients https://open.blogs.nytimes.com/2015/04/09/extracting-structured-data-from-recipes-using-conditional-random-fields/">https://open.blogs.nytimes.com/2015/04/0...
Any guesses as to how large this database is as of May 26, 2020?
over/under 150,000 recipes or 1,000,000 ingredients?
over/under 150,000 recipes or 1,000,000 ingredients?
Why does any of the 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👆" title="Up pointing backhand index" aria-label="Emoji: Up pointing backhand index"> matter? NYT Cooking is...
- a search engine
- reliant on well-funded content (recipes)
- utilizing technology to deliver a 1st class experience
- competing with a monopoly (Google)
- leverages a monopoly (SEO) to attract new customers
- a search engine
- reliant on well-funded content (recipes)
- utilizing technology to deliver a 1st class experience
- competing with a monopoly (Google)
- leverages a monopoly (SEO) to attract new customers
Sure... NYT Cooking is also a newsletter, a series of YouTube shows, amazing reporting, and more...
But... at its core... it& #39;s one of the best designed search engines for recipes.
This search engine depends on journalism. It depends on real people testing + creating recipes!
But... at its core... it& #39;s one of the best designed search engines for recipes.
This search engine depends on journalism. It depends on real people testing + creating recipes!
tl;dr - NYT Cooking is a search engine that actually helps directly pay for journalists to do their job.
For those still reading (sorry?) who think this is all obvious... great!
Why isn& #39;t this more of a default? If you are a publisher who supports a newsroom producing tons of reporting daily, weekly, etc...
Why is search usually an afterthought?
Why isn& #39;t this more of a default? If you are a publisher who supports a newsroom producing tons of reporting daily, weekly, etc...
Why is search usually an afterthought?
- Where does Google deliver an unsatisfying experience?
- How can you leverage Google to market a better service?
... and ...
- How can your newsroom structure complicated data?
- What can you do with that data that others can not?
- How can you do it faster?
I& #39;m excited for the 100s to 1,000s of folks who are hanging a shingle and starting a newsletter, podcast, series, etc...
That said... I think there is a *ton* of opportunity in challenging our current assumptions about when & how we outsource search
That said... I think there is a *ton* of opportunity in challenging our current assumptions about when & how we outsource search
