Having written my & #39;VR isn& #39;t working outside& #39; post, wondering if I should do & #39;bitcoin is not a consumer technology& #39; next.

FB has rebranded Libra & #39;Novi& #39;. It looks like a good wallet/payment product. But why does it need to involve blockchain? Why does the user need to know? https://novi.com"> https://novi.com 

I always used to hear people say & #39;we need a consumer on-ramp to crypto& #39;. Why? That& #39;s like saying we needed a consumer on-ramp to open source. Even if open source is good, it doesn& #39;t follow that any actual user needs to know.

"This lets you move money between countries with no fees or commission" = clear and useful
"built on blockchain technology to enable people to move Libra, a borderless cryptocurrency" = who cares?

There is a graveyard of companies that tried to sell consumer products as & #39;open& #39; or even & #39;open source& #39;. I suspect there will be another one for companies that try to sell consumer products as & #39;built on blockchain& #39;. That is not a user benefit.