1/ Enterprise is + few net new areas to invest w/out competition. Always easy to pass because of this, but in order to put $ to work, you need to flip the ?, + ask if someone were to take this down, how would you do it? what is team, product, GTM?

2/ For founders, give investors a “reason to believe.” Why are you going to do it, how differently, what is unique insight + product edge, + how does that tie into GTM - product/GTM must go hand in hand.

3/ For VCs, it's hard to flip from being Dr. No to seeing the future but frankly much of it driven by meeting that special founder and team, many times you know within the first couple of meetings